LinkedIn’s Reserved Ads Now Available to All Managed Advertisers
▼ Summary
– LinkedIn is launching Reserved Ads for all managed accounts, allowing advertisers to secure the top ad slot in the feed for premium visibility.
– These ads guarantee top placement at a fixed rate, offering predictable delivery, consistent reach, and early results show significantly higher engagement metrics.
– The format supports most Sponsored Content types and requires working with a LinkedIn account representative to reserve inventory and pricing.
– This product provides guaranteed visibility to cut through feed noise, improving brand recall and early-funnel impact with more certain campaign planning.
– LinkedIn positions Reserved Ads as a bridge between brand and demand, building quality retargeting audiences that can significantly lift mid-funnel engagement.
LinkedIn has expanded access to its premium advertising product, Reserved Ads, making it available to all managed account advertisers. This move provides marketers with a powerful tool to secure the most prominent position within the LinkedIn feed, ensuring maximum visibility for their campaigns. The offering is designed to deliver predictable results and stand out in a crowded professional networking space.
The core benefit of this format is its ability to lock in the first ad slot at a fixed cost. Advertisers gain predictable delivery, consistent audience reach, and a greater share of voice compared to standard auction-based placements. Early performance data from the platform is compelling, showing that Reserved Ads can generate up to 75% higher dwell time and 88% higher view-through rates. Furthermore, LinkedIn reports that these campaigns reliably deliver 99% of their forecasted impressions, offering a high degree of certainty for media planning.
This premium placement supports the majority of Sponsored Content formats available on the network. Marketers can utilize Video, Single Image, Carousel, Document, Thought Leader, and Event Ads within the Reserved Ads framework. To book a campaign, advertisers coordinate directly with their dedicated LinkedIn account manager to reserve inventory and confirm pricing, moving beyond the automated auction system.
For marketing teams, the value is clear: guaranteed top-of-feed placement directly translates to increased visibility, greater attention, and higher engagement rates. In the competitive B2B environment, this prime positioning helps campaigns cut through the clutter, enhancing brand recall and making a stronger impact at the top of the marketing funnel. The fixed pricing and reliable delivery also allow for more confident budget allocation and campaign planning.
A significant strategic advantage lies in audience building. Because Reserved Ads generate high-quality engagement, they create richer retargeting pools for subsequent marketing efforts. LinkedIn’s data indicates that warming up an audience with a Reserved Ad campaign beforehand can lead to a 101% lift in mid-funnel engagement for follow-up activations. This positions the product as a unique bridge between broad brand awareness initiatives and targeted demand generation programs.
Ultimately, by making premium feed space a reservable commodity, LinkedIn provides B2B marketers with a more controlled and predictable method to capture professional attention. This approach not only boosts immediate campaign metrics but also systematically cultivates audiences that are more likely to convert further down the line, turning elevated visibility into measurable business demand.
(Source: Search Engine Land)
