Google Doppl AI Adds Shoppable Discovery Feed
â–¼ Summary
– Google has launched a shoppable discovery feed in its Doppl app, which uses AI to visualize outfits on users.
– The feed displays AI-generated video recommendations based on a user’s personalized style and provides direct links to purchase items.
– This feature is a response to the popularity of shoppable video feeds on platforms like TikTok and Instagram, but uses only AI content instead of real influencers.
– The strategy represents a new e-commerce push for Google as it competes with companies like Amazon and social media platforms.
– The AI-generated discovery feed is now available to U.S. users 18+ on iOS and Android, reflecting a broader industry trend towards AI content.
Google has launched a new, shoppable discovery feed within its experimental Doppl app, a move that directly taps into the modern consumer’s appetite for visual browsing and instant purchasing. This feature uses artificial intelligence to curate personalized outfit recommendations, presenting them in a scrollable video format where nearly every item can be bought with a single click. The feed is designed to help users discover and virtually try on new clothing items, with AI generating videos of real products to suggest complete outfits tailored to an individual’s style.
This style profile is built from the preferences users share directly with the Doppl app and their interactions with different items. The introduction of this feed aligns with a broader shift in online behavior, where platforms like TikTok and Instagram have popularized the act of scrolling through visual content and making impulse purchases. However, Google’s approach has a distinct twist: instead of relying on human influencers, the entire feed is populated with AI-generated content.
For Google, this represents a strategic push into e-commerce, an area where it has faced increasing competition from giants like Amazon and social media networks. Presenting products through an AI-curated video feed leverages a format users already find familiar and engaging. While some consumers may prefer authentic human endorsements, the company is betting on the appeal of hyper-personalized, virtual try-on experiences.
The technology powering these videos isn’t entirely new for Doppl. The app’s core function involves creating a digital avatar of the user to model different outfits. It builds on this by transforming those static images into short, AI-generated videos. The goal is to provide a more dynamic and realistic preview of how clothing would look and move in real life.
This shoppable discovery feed is now available to U.S. users aged 18 and over on both iOS and Android devices. The concept of a content feed consisting solely of AI-generated material is rapidly gaining acceptance across the tech industry. Other major players, including OpenAI with its Sora platform and Meta with its “Vibes” feed in the Meta AI app, are exploring similar territories, signaling a growing trend toward AI-driven content discovery.
(Source: TechCrunch)
