Enterprise Users Flock to Top AI Image & Video Generator

A recent industry survey reveals that Google Gemini has become the dominant force in AI image and video generation, capturing significant market share among both individual creators and enterprise users. The findings highlight a clear preference for Google’s integrated ecosystem, which streamlines creative workflows from initial concept to final output. This trend underscores the growing reliance on multimodal AI tools that blend seamlessly into daily tasks and professional production pipelines.

According to the Artificial Analysis State of Generation survey conducted in the third quarter of 2025, a striking 74% of respondents reported using Google Gemini for image creation. OpenAI’s GPT Image followed at 64%, with Black Forest Labs’ Flux trailing at 37%. Gemini maintained its leadership position across both personal usage (77%) and enterprise applications (68%). In the video generation category, Google’s Veo emerged as the top choice, preferred by 67% of individual users and 72% of organizational adopters.

Users cited several advantages driving Gemini’s popularity. Many appreciate its deep integration with Google Workspace applications like Gmail and Google Docs, which creates a fluid transition between research, communication, and content creation. One respondent noted this integration makes “multimodal work” significantly more efficient. The platform’s August release of its popular “nano banana” image model as a free feature within Gemini likely contributed to its strong performance in the survey results.

The research indicates that AI image generation currently enjoys broader adoption than video creation across all user categories. For personal projects, 53% of respondents incorporate AI-generated images into their creative workflows, while 39% do the same with AI videos. Within organizations, 44% utilize AI image creation in production workflows, with 39% employing AI video generators for similar purposes.

Usage patterns differ notably between media types. Eighty-one percent of personal users generate AI images for “small, one-off creations”, while 77% apply AI videos to similar brief projects. However, video generators see stronger preference for specific applications like storyboarding, special effects, and short-form promotional clips (63% for video versus 52% for images).

Enterprise applications show distinct priorities, with organizations preferring AI video generators for advertising purposes (55%) compared to AI image tools for the same objective (42%). When selecting AI models for company-wide deployment, decision-makers prioritize higher-quality outputs (82%), accurate prompt adherence (73%), and lower total cost of ownership (55%) as their primary considerations.

The expanding role of AI spans both professional and personal contexts. Individuals increasingly turn to image, video, and text generators for creating custom artwork, producing promotional videos, assisting with homework, developing recipes, and drafting messages. In workplace settings, companies leverage AI solutions from providers like Google and Microsoft to deploy intelligent agents that automate scheduling, support developer workflows, and generate real-time meeting notes, significantly boosting productivity.

AI-powered image generation and editing tools represent some of the most widely adopted and time-saving applications. Major software platforms like Photoshop continue introducing new AI features to simplify editing processes. For businesses seeking additional visual creation resources, Google recently launched a free experimental tool specifically designed for small business ad creation. Beyond standard image and video generation, Gemini also offers capabilities for developing professional presentations, further expanding its utility across creative and business functions.

(Source: ZDNET)