Cequence Security Supercharges Channel Program for API & AI Security Growth
▼ Summary
– Cequence Security has formalized its Partner Program as it transitions to a channel-only business model, with 74% of net-new revenue already coming through partners.
– The program addresses rising API security threats by enabling partners to deliver managed services and a unified protection platform to tackle complexity and expertise gaps.
– It is built on three core pillars: deal registration and protection, a partner portal with enablement resources, and incentives including SPIF programs and co-marketing support.
– The program features structured tiers, offering strategic partners enhanced collaboration and authorized partners comprehensive enablement and deal protection.
– Cequence’s channel-only approach differentiates it in the cybersecurity market, where most vendors still use direct sales, and has quickly become a growth engine with strong partner momentum.
Cequence Security has significantly expanded its Partner Program, reinforcing a strategic shift to a channel-only business model designed to accelerate growth in API and AI security. This formalized program introduces structured tiers, improved enablement resources, and stronger profitability incentives, reflecting the company’s deepening reliance on its partner network. With an impressive 74% of net-new revenue already generated through partnerships, Cequence stands out in the API security and bot management sector for its full commitment to a channel-driven strategy.
As API-related threats become the leading attack vector targeting modern enterprises, Cequence’s enhanced program is built to help partners address three pressing customer issues. It reduces API security complexity by enabling specialized partners to deploy the Unified API Protection platform, overcomes gaps in customer expertise through managed services and turnkey solutions, and unifies security capabilities to prevent fragmented protection efforts.
Sydney Weber, Director of Channel Sales at Cequence Security, emphasized the program’s collaborative focus: “Our channel strategy is built to deliver value across the board—vendors, partners, and customers all benefit. We’re thrilled to officially launch the Cequence Partner Program and double down on our channel-only approach. This initiative equips our partners with the tools, training, and incentives they need to excel in application, API, and AI security while driving mutual growth.”
The program is structured around three foundational pillars to boost partner success and profitability:
- Deal Registration & Protection: Partners receive clear engagement rules, comprehensive deal protection, and margin assurance, allowing them to confidently invest in Cequence-related opportunities.
- Partner Portal & Enablement: Immediate access is provided to training modules, datasheets, marketing collateral, and certification programs.
- Incentives & Growth Programs: Partners can take advantage of SPIF programs, margin protection, and co-marketing funds, ensuring they are both rewarded and equipped for success.A tiered framework ensures that support is tailored to each partner’s role and market presence. Strategic partners engage in enhanced go-to-market collaboration, while authorized partners receive full enablement and deal registration benefits.Cequence’s partner network is already gaining momentum, currently including 20 authorized partners and two strategic partners in the onboarding phase. Key strategic collaborators such as Defy Security and GuidePoint Security have played pivotal roles in the program’s early achievements.By adopting a channel-first—and now channel-only—model, Cequence differentiates itself in a cybersecurity market where many vendors still prioritize direct sales. Partners gain entry into one of the industry’s fastest-growing segments, supported by enablement, deal protection, and incentives that are not commonly offered by competitors.This channel-centric vision is reinforced by strong organizational alignment from executive leadership through sales and enablement teams. Through structured programs, dedicated resources, and strategic incentives, Cequence has cultivated a high-performing partner network that drives pipeline expansion and accelerates deal cycles. With nearly three-quarters of new revenue already partner-sourced, the Cequence Partner Program has quickly become a powerful growth engine in the rapidly expanding API and AI security landscape.!Image: Cequence Security Partner Program OverviewBusinesses interested in joining the Cequence Partner Program can find additional information and submit an application online.
(Source: MEA Tech Watch)
