Meta AI’s ‘Vibes’ Video Feed Sparks User Surge
▼ Summary
– Meta AI’s mobile app has seen a significant increase in daily active users, reaching 2.7 million as of October 17, up from 775,000 four weeks earlier.
– The app’s daily downloads have also risen to 300,000, compared to under 200,000 a few weeks ago and just 4,000 a year prior.
– The launch of Meta’s Vibes feed on September 25, featuring short-form AI-generated videos, correlates with the sharp increase in user activity.
– Attention from OpenAI’s Sora video generator launch may have driven users to try Meta AI as an alternative, potentially benefiting from Sora’s invite-only status.
– Meta AI’s daily active users increased by 15.58% worldwide, while competitors like ChatGPT, Grok, and Perplexity saw declines in the same period.
Recent data reveals a dramatic surge in user engagement for Meta AI’s mobile application on both iOS and Android platforms. According to a fresh analysis by market intelligence firm Similarweb, the app’s daily active users skyrocketed to 2.7 million as of October 17, a massive leap from approximately 775,000 just one month prior. Alongside this user growth, daily app installs have also climbed significantly, now reaching 300,000 new downloads per day compared to fewer than 200,000 daily downloads several weeks ago. This growth is especially striking when considering that the app registered a mere 4,000 daily downloads on the same date one year earlier.
While Similarweb reports no clear correlation with search or advertising data, it suggests Meta may be running promotional campaigns on its other platforms like Facebook or Instagram, which might not be fully captured by their current analytical models. However, a more compelling explanation for this explosive growth appears to be the September introduction of Meta’s new Vibes feed. This feature, which launched on September 25, delivers short-form AI-generated videos directly within the Meta AI mobile app. The timing of this launch aligns perfectly with the sharp upward trajectory in daily active users observed in the accompanying charts.
The recent buzz surrounding OpenAI’s video generator, Sora, may have also played an indirect role in Meta AI’s success. When Sora’s app topped the App Store charts, the resulting media attention likely piqued general interest in AI video tools. Although Similarweb cautions that its data doesn’t establish a direct cause-and-effect relationship, it’s plausible that the publicity for Sora drove some curious users to try Meta AI as a point of comparison. Another intriguing possibility is that Meta is benefiting from Sora’s invite-only access model. Users unable to immediately try the OpenAI application may have sought out an available alternative, turning to Meta AI to experiment with similar technology. This scenario suggests that OpenAI’s restrictive launch strategy may have inadvertently provided a boost to its competitors.
The competitive landscape is further illustrated by global usage statistics. As of October 17, Meta AI’s app experienced a 15.58% increase in daily active users worldwide. During this same period, rival platforms like ChatGPT, Grok, and Perplexity all saw their user numbers decline, with drops of 3.51%, 7.35%, and 2.29% respectively. This contrast highlights Meta AI’s current momentum in the increasingly crowded AI application market.
(Source: TechCrunch)
