Agentic Commerce: The New Way Shoppers Hunt for Deals
▼ Summary
– Klaviyo’s Global AI Shopping Index report states that AI is already disrupting online shopping and will continue reshaping how consumers discover, decide, and buy.
– 78% of consumers have used AI for shopping or product research in the past three months, primarily to find deals (36%), save time (17%), and get personalized recommendations (14%).
– 75% of consumers have abandoned a purchase due to lack of instant answers, indicating that real-time AI support is now crucial for the checkout experience.
– By 2026, 65% of consumers expect AI shopping assistants to be standard, with many wanting help comparing products (48%), sticking to budgets (41%), and suggesting outfits (32%).
– The report is based on a survey of 3,000 consumers across the U.S., U.K., and Australia, and projects that by 2030, 89% are open to AI managing post-purchase tasks like delivery tracking.
A major shift is underway in how people shop online, with artificial intelligence rapidly becoming the primary tool for deal-hunting and product discovery. A recent global survey reveals that 78% of consumers have already used AI for shopping or product research within the last three months. This trend signals a move toward what industry experts call agentic commerce, where intelligent assistants take a proactive role in the purchasing journey.
The data indicates that shoppers are turning to AI for several key reasons. The most common motivation, cited by 36% of respondents, is to locate the best available deals. Another 17% use these tools primarily to save time, while 14% leverage them for personalized product suggestions. This reliance on instant, automated help is so pronounced that a significant 75% of consumers have abandoned a purchase simply because they could not get an immediate answer to a question, highlighting how critical real-time support has become for completing a sale.
Looking forward, consumer expectations for AI shopping assistants are set to rise dramatically. Over half of those surveyed, 56%, plan to utilize an AI assistant during major sales events like Black Friday and Cyber Monday in 2025. By 2026, nearly half (48%) want AI to help them compare different products, 41% desire assistance in sticking to a predetermined budget, and 32% are interested in AI that can suggest complete outfits. The widespread adoption of this technology is anticipated, with 65% of consumers expecting AI shopping assistants to become a standard feature by 2026.
The long-term vision for AI in commerce extends far beyond the initial purchase. Looking ahead to 2030, a substantial 40% of shoppers hope AI will consistently help them save money. Perhaps more strikingly, an overwhelming 89% are open to the idea of allowing an AI to manage post-purchase activities. This includes tasks like tracking deliveries and providing order updates, effectively handing over the entire customer service experience after the checkout is complete. The findings are based on a comprehensive survey of 3,000 consumers across the United States, the United Kingdom, and Australia.
(Source: MarTech)
