Reddit’s AI Search Now Speaks 5 New Languages
▼ Summary
– Reddit expanded its AI-powered search to five new languages: French, German, Spanish, Italian, and Portuguese, making it available in countries like Brazil, France, Germany, Spain, Mexico, and Italy.
– Users with these languages set as their default can now interact with the AI in a question-and-answer format, powered by a Google AI model.
– The AI search feature, part of Reddit Answers, debuted last year and has been expanded alongside the platform’s traditional search.
– Reddit CEO Steve Huffman reported that Reddit search has over 70 million weekly users, while Reddit Answers is used by more than 6 million people, with plans to unify the search experience.
– Q&A-style search interfaces have grown in popularity since ChatGPT integrated web search, prompting similar features from companies like Google, Brave, and startups like Perplexity.
Reddit has significantly broadened the reach of its AI-powered search tool by adding support for five major languages: French, German, Spanish, Italian, and Portuguese. This strategic expansion makes the feature accessible to millions of new users across key markets including Brazil, France, Germany, Spain, Mexico, and Italy. Individuals who have set any of these languages as their default can now interact with the search function using a conversational, question-and-answer format.
The underlying technology for this enhanced search capability is powered by a Google AI model. This integration allows the platform to deliver more intuitive and responsive answers directly within the community-driven environment Reddit is known for. The AI search function is a core component of Reddit Answers, a specialized service that operates alongside the site’s conventional search mechanism.
Originally launched last year, the AI search feature represents a continuing effort by Reddit to innovate and improve how users discover information. During the company’s most recent quarterly earnings discussion, Reddit CEO Steve Huffman shared notable usage statistics. He revealed that the platform’s standard search function attracts over 70 million users every week. Meanwhile, the newer Reddit Answers feature is already being utilized by a community of more than 6 million people. Huffman also outlined the company’s objective to create a more seamless and unified search experience for everyone on the platform.
This move aligns with a wider industry trend toward conversational search interfaces. The immense popularity of tools like ChatGPT, which incorporated web search capabilities, has accelerated demand for this interactive style of information retrieval. Established search giants, including Google and Brave, have responded by integrating their own AI chat features to boost user engagement and keep people on their platforms. At the same time, emerging companies such as Perplexity have built their entire service model around this chat-based search approach, quickly gaining a dedicated user base.
(Source: TechCrunch)
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