HONOR Leads Human-Centric AI Innovation at GITEX 2025
▼ Summary
– HONOR debuted at GITEX Global 2025, showcasing its human-centric AI vision and reinforcing its leadership in the region’s digital transformation through immersive experiences and partnerships.
– The company introduced an AI Smart Living Innovation Hub at Dubai Mall, extending its vision of connecting smart devices, AI services, and cross-OS connectivity for smarter living.
– HONOR’s booth featured AI innovations like MagicOS tools and cross-OS collaboration, including Magic Ring and Cross-OS Workstation, to enhance productivity and user interaction.
– A partnership with Zayed University was announced to foster AI innovation, applied research, and youth engagement, supporting the UAE’s digital transformation goals.
– HONOR highlighted its on-device Deepfake Detection technology during a keynote, emphasizing its commitment to responsible AI, and previewed the durable HONOR X9d smartphone ahead of its GCC pre-orders.
At GITEX Global 2025 in Dubai, HONOR powerfully demonstrated its leadership in human-centric AI innovation, presenting a comprehensive ecosystem designed to enhance daily life through intelligent, intuitive technology. The company’s immersive booth experiences and strategic announcements underscored its commitment to shaping a smarter, more connected future for the region.
Debo Zhang, General Manager of HONOR GCC, emphasized the brand’s unique approach. “Our presence at GITEX solidifies HONOR’s role as a global AI ecosystem leader,” he stated. “We are bridging smart devices, AI services, and cross-platform connectivity to deliver meaningful advancements. This vision extends beyond technology, our new AI Smart Living Innovation Hub at Dubai Mall merges innovation with cultural inspiration.”
The Mobile AI Experience Zone allowed visitors to interact with the latest MagicOS features. Highlights included the Magic Side Bar on the Magic V5, Google Agent for streamlined task handling, and the Magic Portal on the Magic7 Pro, which enables smooth transitions between multiple applications. In the AI Ecosystem Zone, attendees witnessed seamless cross-OS collaboration through Magic Ring and Cross-OS Workstation, linking smartphones, tablets, and PCs to boost productivity. The MagicPad AI Writing Tools offered a forward-looking perspective on creative and collaborative workflows.
A significant step in fostering future talent was the signing of a Memorandum of Understanding with Zayed University. This partnership aims to strengthen ties between academia and industry, focusing on AI innovation, applied research, and youth engagement. It directly supports the UAE’s national vision to cultivate homegrown AI expertise and accelerate digital transformation.
During the TechTalks 24 session, Debo Zhang delivered a keynote address titled “Empowering Users Against AI Deepfakes.” He spotlighted HONOR’s industry-first on-device Deepfake Detection technology, a clear example of the company’s dedication to responsible and privacy-focused AI. This capability empowers users to identify manipulated media directly from their devices, reinforcing trust and security.
Ahead of its GCC pre-orders starting October 23, the HONOR X9d, branded as the Unbreakable AI Smartphone, also made a notable appearance. With its massive 8,300 mAh battery and robust resistance to dust, extreme heat, and pressure, the device continues HONOR’s tradition of combining durability with intelligent design.
Through its multifaceted participation at GITEX Global 2025, HONOR reaffirmed its position as a trusted partner in advancing human-centric technology. The company’s focus on creating secure, interconnected, and intelligent solutions highlights its ongoing contribution to the region’s digital evolution.
(Source: MEA Tech Watch)