Google’s Gemini Enterprise Supercharges Workplace AI

Google has introduced Gemini Enterprise, a comprehensive artificial intelligence platform designed specifically for business environments. This new offering represents Google’s latest strategic move to strengthen its position in the competitive corporate AI market, where it faces established players like Anthropic and OpenAI. The platform aims to provide organizations with a robust toolkit for developing and deploying custom AI assistants across various operational areas.

Several prominent companies have already adopted Gemini Enterprise as part of its initial rollout. Early adopters include design software leader Figma, financial service provider Klarna, food distribution giant Gordon Foods, Australian banking institution Macquarie Bank, and cruise operator Virgin Voyages. The latter has implemented more than fifty specialized AI agents on the platform to handle autonomous task execution.

This launch builds upon Google’s ongoing efforts to integrate AI capabilities into business operations, though company representatives emphasize that Gemini Enterprise represents more than just a branding update. While Google Workspace incorporated Gemini branding earlier in 2024 and offered generative AI add-ons, that specific product has since been discontinued as AI features became integrated into standard Workspace Business and Enterprise plans. The newly introduced Gemini Enterprise operates as a distinct, secure platform within Google Cloud, functioning as what Google Cloud CEO Thomas Kurian describes as “the new front door for AI in the workplace.”

The platform serves as an AI agent toolkit that enables businesses to securely create, share, and implement AI assistants across multiple departments including sales, marketing, engineering, human resources, and finance. A significant advancement is the platform’s ability to allow these AI agents to access, combine, and analyze information from internal systems alongside Google’s specialized AI tools like Code Assist and Deep Research within unified enterprise workflows.

All functionality is accessible through a Gemini Enterprise chatbot that connects to an employee’s data across platforms including Google Workspace, Microsoft 365, and business applications such as Salesforce and SAP. The platform incorporates Google’s Gemini AI models alongside pre-built agents for deep research and data analysis, a no-code tool for information analysis and process automation, and a centralized governance framework that lets users manage, secure, and audit all their AI agents from a single interface.

Pricing for Gemini Enterprise begins at $30 per user monthly for annual commitments to either the standard or “plus” editions. A more affordable Gemini Business annual plan, targeting smaller companies, startups, or individual departments within larger organizations, is available at $21 per user each month. The business edition launches with a 30-day free trial period available to all potential customers.

This product introduction comes as Google seeks to expand its enterprise market presence amid growing competition in the generative AI sector. Both Anthropic and OpenAI have established enterprise products with significant customer bases. OpenAI reports approximately five million business users for its ChatGPT Enterprise product launched in 2023, while consulting firm Deloitte recently announced plans to deploy Anthropic’s Claude chatbot across its global workforce of nearly 500,000 employees.

(Source: TechCrunch)