Amadeus Hackathon: Boosting Travel Innovation with AI
▼ Summary
– Asia Pacific travel companies used Amadeus Self-Service APIs and Google Cloud AI tools to reimagine travel shopping and reservations with agentic AI.
– Participating teams included Trip.com, ClearTrip, Richmond Tours, and others developing innovations for corporate travel and personalized trip planning.
– Winning projects featured AI assistants for personalized travel, business travel assistance, and autonomous search agents.
– Trip.com won first place for their personalized travel assistant, with ClearTrip and Richmond Travels as runners-up.
– Amadeus and Google organized the hackathon to foster travel technology innovation and improve global traveler experiences.
Travel companies across the Asia Pacific region recently joined forces for a hackathon focused on revolutionizing the travel experience through artificial intelligence. Participants integrated Amadeus Self-Service APIs with Google Cloud’s advanced AI tools, including Gemini Models, Vertex AI’s Agent Engine, and the Agent Development Kit. The central goal was to completely rethink how travelers search, book, and receive service, with a special emphasis on travel shopping and reservations powered by agentic AI.
A diverse group of industry leaders took part, such as AsiaOneClick, PKFARE, CIT, Clear Trip, Richmond Tours, Golden Destinations, House of Travel, MakeMyTrip.com, Shindai/BCDTravel, Trip.com, and Travel Cue.
The innovative concepts presented spanned several areas. Some teams focused on enhancing corporate travel by using AI to predict disruptions more accurately. Others developed AI-driven personalized trip planning tools aimed at budget-conscious travelers. Several entries also featured booking processes that incorporated AI-generated imagery, visually placing the traveler into different moments of their journey.
A judging panel with representatives from both Amadeus and Google evaluated the projects based on multiple factors, including the quality of each pitch. The top-performing teams were announced as follows:
- Winner – Trip.com, for “Click & Go – Your personalized travel assistant”
- First Runner-up – ClearTrip, for “MyTravel.ai – Personalized Inspiration”
- Second Runner-up – Richmond Travels, for “RABBIT – Easy Business Travel Assistance”
- Hackers’ Favorite – AsiaOneClick, for “FareSmart AI – Autonomous Search Agent”
Coco Shu, Chief Technology Officer for Trip.com’s Flight Business, expressed pride in the achievement. “We are thrilled that our work in agentic AI has been recognized with the Amadeus Trav-Tech Hackathon award. This win is a testament to our team’s commitment to excellence as we continuously enhance the customer journey at Trip.com and look to pioneer the next generation of travel technology through our unique capabilities. We look forward to working with partners across the industry to advance these innovations for travelers worldwide.”
Jerome Daniel, Senior Vice President of Research & Development and Head of Search, Travel Shopping, and Reservation at Amadeus, highlighted the importance of such collaborative events. “At Amadeus, we aim to improve journeys for travelers globally, and hosting hackathons supports this goal. We appreciate the participation of travel agencies from throughout Asia Pacific and look forward to future collaboration. Amadeus congratulates all of the talented people who contributed to the success of this hackathon and looks forward to seeing the solutions that were dreamed up at the event put into real world use to transform the experience of travel for the better.”
(Source: ITWire Australia)
