Amagi Unveils AI-Powered Innovations at LA FAST Conference
▼ Summary
– Amagi showcased new AI-powered innovations at its FAST Conference in Los Angeles, including enhancements to its Amagi NOW platform with Amagi Intelligence for predictive analytics and actionable recommendations.
– Amagi NOW integrates a proprietary AI layer that uses historical viewership, real-time audience behavior, and monetization data to improve operational efficiency, audience reach, and monetization yield.
– Amagi ON DEMAND was introduced to help media companies manage and deliver on-demand content for AVOD, SVOD, and TVOD platforms, reducing operational complexity and accelerating content delivery.
– Amagi CONNECT is a content distribution marketplace that connects TV networks with streaming platforms, enabling rights-based sharing, metadata customization, and simplified onboarding to FAST and OTT services.
– These product advancements support Amagi’s strategy to grow by developing new offerings, entering adjacent workflows, and expanding into new geographic markets.
At the recent FAST Conference in Los Angeles, Amagi introduced a suite of AI-powered innovations designed to reshape how media companies manage and monetize content. The company, a cloud-based SaaS provider for broadcast and streaming TV, revealed major upgrades to its Amagi NOW platform, now featuring a proprietary AI layer called Amagi Intelligence. This new component uses predictive analytics and machine learning to analyze historical viewership, real-time audience behavior, and monetization data, transforming complex information into practical recommendations that boost operational efficiency, expand audience reach, and improve advertising revenue.
Media organizations today face considerable pressure, juggling disconnected tools, repetitive tasks, and escalating expenses while trying to deliver seamless, real-time viewing experiences across multiple platforms.
Richard Perkett, Chief Product Officer at Amagi, explained, “Our Amagi NOW unified media platform keeps advancing, integrating capabilities that cover both linear and video-on-demand workflows. With Amagi Intelligence, we’re moving away from scattered AI tools toward a single, media-first system that brings together intelligence, reasoning, and execution.”
Beyond the Amagi NOW enhancements, the company presented several other product developments at the event:
Amagi ON DEMAND gives media companies the ability to handle and distribute on-demand content across advertising-based (AVOD), subscription-based (SVOD), and transactional (TVOD) platforms. It streamlines content preparation and distribution, supports quality control checks, and ensures each platform’s specific requirements are met. This solution cuts down operational complexity and speeds up the process of getting content to revenue-generating endpoints.
Amagi CONNECT serves as a content distribution and syndication marketplace, linking television networks directly with streaming services. It supports rights-based content sharing, allows for metadata customization, and simplifies the process of joining FAST and OTT platforms. By accelerating worldwide distribution and increasing audience access, Amagi CONNECT reduces the challenges of delivering content across multiple services. Users can syndicate channels and programming to global FAST, OTT, and linear partners; package, promote, and manage content rights; monetize through targeted ad insertion; take advantage of centralized ad inventory management and optimization; and reach new viewers through intelligent targeting and demand-side advertising network integrations.
These new offerings reflect Amagi’s ongoing strategy to grow through product innovation, expansion into related workflows, and entry into new geographic markets.
Amagi operates as an AI-enabled industry cloud platform built for today’s video economy, helping media companies update their operations, unify streaming and broadcast workflows, and enhance monetization strategies. Services range from live remote production and real-time ad decisioning to automated playout and global content syndication. The company also runs a dynamic content and advertising marketplace and provides fully managed broadcast services that guarantee 24/7 reliability and compliance.
Globally, Amagi is trusted by 45% of the Top 50 listed media and entertainment companies. The platform supports more than 7,000 channel deliveries through over 300 content distributors, processes over 500,000 hours of content, and generates more than 26 billion monetized ad impressions annually. With headquarters in Bengaluru, India, and a worldwide team of more than 850 professionals across the Americas, EMEA, and APAC regions, Amagi is actively redefining how media is created, distributed, and monetized on an intelligent, global scale.
(Source: Streaming Media)
