Jeff Comstock Named President of CX Product & Technology at NiCE
▼ Summary
– Jeff Comstock has been appointed President of CX Product & Technology at NiCE, effective October 1, 2025, reporting directly to CEO Scott Russell.
– He joins NiCE after a 25-year career at Microsoft, where he most recently served as Corporate Vice President leading the Customer Experience applications business.
– Comstock has extensive experience in building and scaling enterprise SaaS applications and leading global product, engineering, and AI teams.
– NiCE’s CEO stated that Comstock’s expertise in AI and customer experience platforms will help accelerate the company’s strategy and innovation.
– Comstock expressed that NiCE is well-positioned to lead the transformation of customer experience with agentic AI and looks forward to contributing to its success.
NiCE has appointed Jeff Comstock as its new President of CX Product & Technology, a role he will officially begin on October 1, 2025. In this position, Comstock will report directly to Chief Executive Officer Scott Russell and will become a key member of the company’s executive leadership team.
Comstock arrives at NiCE after a notable 25-year tenure at Microsoft, where he most recently held the position of Corporate Vice President overseeing the Customer Experience applications business. His responsibilities included managing Sales, Marketing, Customer Service, Contact Centre, and the integration of AI-powered copilots and AI agents throughout the product suite. During his time there, the Microsoft Dynamics 365 Customer Experience division experienced significant growth, posting double-digit year-over-year revenue increases in the latest quarter.
With more than twenty years of experience, Comstock is recognized as a veteran in developing and expanding enterprise Software-as-a-Service applications. He combines deep technical knowledge with a strong record of product leadership, having directed worldwide teams in product development, engineering, and artificial intelligence. His background includes guiding numerous products from their initial concept through to widespread market acceptance.
Comstock earned an MBA with High Honours from the University of Chicago Booth School of Business and holds a B.A. in Management Information Systems from Western Washington University.
Scott Russell, CEO of NiCE, commented, “Bringing Jeff on board underscores our dedication to advancing innovation and product leadership. His impressive history of building, scaling, and managing customer experience platforms, combined with his substantial AI expertise, makes him the ideal person to accelerate our strategic goals and strengthen NiCE’s position in the CX market. We are thrilled to have him join our team.”
Jeff Comstock added, “It is a privilege to become part of NiCE during such a dynamic phase of the company’s evolution. NiCE has established the gold standard for CX innovation, and I am convinced that the company is uniquely equipped to pioneer the next wave of customer experience transformation through agentic AI. I am eager to collaborate with this skilled team to keep providing exceptional value to customers across the globe.”
(Source: ITWire Australia)
