Amazon Develops New AI Tools to Boost Ad Inventory
▼ Summary
– Amazon is introducing a new AI chatbot that allows sellers to generate promotional ads using simple text prompts.
– The tool uses sellers’ brand guidelines and product details to create static or video ad concepts, reducing time and cost.
– Generated ads can appear on Amazon’s marketplace, Prime Video, Kindle, and Twitch, similar to TikTok’s AI ad tools.
– The AI chatbot runs on Amazon’s Nova AI model and Anthropic’s Claude and is currently in beta.
– Amazon is also enhancing its AI seller assistant with capabilities to monitor inventory, suggest optimizations, and flag policy violations.
Amazon is introducing a suite of new AI tools designed to help sellers create and manage advertisements more efficiently, expanding its advertising capabilities across its vast ecosystem. The company has launched a chatbot that allows sellers to generate promotional content simply by typing a text prompt. By leveraging brand guidelines, product details, and store information, the AI can produce concepts for both static and video ads, streamlining what has traditionally been a time-consuming and costly process.
Sellers can now request everything from taglines and images to full video scripts, complete with music, voiceovers, and storyboards. Amazon emphasizes that this innovation reduces the time and cost associated with ad creation, enabling advertisers to experiment more freely and scale their campaigns. These AI-generated advertisements can appear not only on Amazon’s main marketplace but also on platforms like Prime Video, Kindle, and Twitch, significantly broadening their reach.
This new tool resembles the AI advertising features already available on platforms like TikTok, where advertisers use chatbot interfaces to produce video content. It also builds upon Amazon’s existing AI offerings, which previously allowed sellers to create product videos automatically. The chatbot is currently in beta and utilizes both Amazon’s proprietary Nova AI model and Anthropic’s Claude technology.
In addition to creative support, Amazon is enhancing its AI-powered seller assistant with more autonomous, or “agentic,” functions. The assistant can now monitor inventory levels and offer recommendations to help sellers optimize their operations. For example, it can flag slow-moving products, propose pricing adjustments, and even identify listings that may violate updated safety policies. It also analyzes customer behavior to suggest new product opportunities, providing a more holistic approach to business management on the platform.
(Source: The Verge)
