Adobe Premiere Pro is Coming to iPhone
▼ Summary
– Adobe is launching Premiere for iPhone on September 30, with a pre-order already available on the App Store.
– The app will offer watermark-free editing and core features like trimming, layering, and frame fine-tuning from the desktop version.
– It includes AI-powered tools for generating media via text prompts and an “Enhance Speech” feature to reduce background noise.
– Premiere on iPhone will be free but require payment for AI credits and cloud storage, with an Android version in development.
– This move targets creators on platforms like TikTok and Instagram, amid growing competition from apps like Meta’s Edits and Captions.
The world of mobile video editing is about to get a major upgrade as Adobe Premiere Pro prepares to launch on iPhone, offering professional-grade tools right in your pocket. Slated for release on September 30, the app is already available for pre-order on the App Store, signaling Adobe’s serious push into the mobile content creation space.
Users will be able to edit and export videos without any watermarks, making it ideal for creators who demand clean, professional results on the go. The app incorporates many familiar features from its desktop counterpart, such as precise trimming, layering, and frame-by-frame adjustments. It also supports 4K HDR video, along with robust tools for working with video, audio, and text layers. One standout feature is the inclusion of automatic captions with stylized subtitles, streamlining the process of making content accessible and engaging.
Adobe is integrating its powerful Firefly AI technology into the mobile version, enabling users to generate images, audio, and video clips using simple text prompts. The app also provides access to Adobe’s extensive stock library, which includes music, sound effects, photos, graphics, and video assets. Fonts and presets from Adobe Lightroom will be available as well. For those filming in noisy settings, an Enhance Speech feature helps reduce background noise, ensuring audio clarity.
While the base app will be free to use, certain advanced capabilities will require payment. AI credits and cloud storage will operate on a premium model, allowing Adobe to offer core functionality at no cost while monetizing high-demand features. An Android version is currently in development, though no specific launch window has been announced.
This strategic expansion comes at a time when short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating digital culture. Adobe is clearly aiming to capture the attention of mobile-first creators who need powerful, portable editing solutions. They’re not alone in this effort, Meta recently introduced its own editing app called Edits, and startups like Captions have adopted freemium models to broaden their user base.
Adobe has been steadily increasing its mobile presence across the creative suite. Earlier this year, the company launched Photoshop for iOS and began beta testing an Android version. Firefly, Adobe’s generative AI app, also debuted on both mobile platforms in June, reinforcing the company’s commitment to making advanced creative tools accessible everywhere.
(Source: TechCrunch)
