Amazon Lens Live: Shop Anything You See Instantly
▼ Summary
– Amazon has launched Lens Live, a new feature that lets users shop by pointing their camera at products in their environment.
– The feature uses an object detection model to identify items in real-time and matches them against Amazon’s marketplace.
– It displays similar products in a swipeable carousel with options to add items to a cart or wishlist.
– Lens Live integrates Amazon’s AI assistant Rufus to summarize product descriptions and answer questions about items.
– The feature is currently available only on iOS but will roll out to more customers in the coming weeks.
Amazon has introduced a powerful new way to shop using your smartphone’s camera. The company just launched Lens Live, a feature that allows users to scan real-world objects and instantly find matching products available for purchase on Amazon’s marketplace. This tool turns the physical environment into a shoppable interface, merging visual recognition with e-commerce convenience.
Currently available exclusively on the iOS version of the Amazon Shopping app, Lens Live enables customers to either sweep their camera across a room or zero in on a particular item. The technology relies on an advanced object detection model that analyzes what the camera sees in real time, comparing those visuals against the vast inventory of products hosted on Amazon.
As matches are identified, the app presents a horizontal carousel of similar items that users can swipe through. Each product displayed includes options to add it directly to a cart or wishlist, streamlining the path to purchase. This approach echoes the functionality of tools like Google’s Gemini Live, though Amazon’s implementation is distinctly commerce-focused, emphasizing instant buying opportunities.
Integrating Amazon’s AI assistant Rufus, the feature also offers summarized product details and answers questions about items, enriching the shopping experience without leaving the camera view. Lens Live expands on the platform’s existing visual search tools, such as image uploads, barcode scans, and photo-based searches, by adding live, continuous recognition.
Amazon has indicated that broader availability, including expansion to additional platforms and regions, is expected in the coming weeks.
(Source: The Verge)
