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Google’s AI Energy Use: The Unanswered Questions

▼ Summary

– OpenAI avoids disclosing total energy usage, preferring users focus on energy per prompt instead.
– The company reports 2.5 billion daily ChatGPT queries, allowing estimates of total energy consumption.
– Estimated annual energy use for ChatGPT equals powering nearly 30,000 US homes for a year.
– AI is pervasive in daily life through features like search summaries and email drafting, often operating unnoticed.
– Calculating personal AI energy impact is increasingly difficult due to AI’s widespread and often invisible integration.

When discussing the energy consumption of artificial intelligence systems, one of the most pressing questions remains unanswered: just how much electricity do these technologies actually use? Google has declined to share its total AI energy usage, leaving researchers, users, and environmental advocates in the dark. According to a company representative, the figure is considered too abstract and variable to disclose publicly. Instead, the focus is directed toward energy use per individual prompt, a metric that may be useful for personal awareness but falls short of painting the full picture.

The scale of global AI interaction makes this omission particularly significant. Millions of people engage with AI tools daily, and the cumulative energy demand is far from trivial. For comparison, OpenAI has been more transparent, reporting that ChatGPT handles approximately 2.5 billion queries each day. Using the company’s stated average of 0.34 watt-hours per query, the annual energy consumption reaches over 300 gigawatt-hours. That’s enough electricity to power nearly 30,000 U.S. households for a full year. Framed in these terms, the collective impact becomes strikingly clear.

It’s also important to recognize that AI is embedded in countless digital services, often operating behind the scenes without explicit user initiation. From automated email responses and smart summaries in search results to predictive text and content generation, artificial intelligence has become a pervasive layer of modern technology. Google’s energy estimates for Gemini represent only a fraction of its overall AI footprint, excluding many integrated features across its ecosystem. This makes it nearly impossible for individuals to accurately assess their own AI-related energy contributions.

None of this is meant to discourage the use of AI where it provides clear value. These tools offer remarkable efficiencies and capabilities that shouldn’t be undervalued. However, the broader conversation shouldn’t revolve around individual guilt or restraint. The real issue lies in systemic transparency, corporate accountability, and the development of more energy-efficient infrastructures. As AI continues to expand its reach, understanding its full environmental impact is not just relevant, it’s essential.

(Source: Technology Review)

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