$2K AI-Generated NBA Finals Ad: See the Breakthrough
▼ Summary
– Kalshi aired an AI-generated ad during the NBA Finals, featuring bizarre scenarios like a man in a cowboy hat carrying a chihuahua and an alien drinking beer.
– The ad, created using Google’s Veo 3 text-to-video tool, reportedly cost $2,000 and took 300–400 generations to produce 15 usable clips.
– AI filmmaker PJ Accetturo revealed the ad’s creation involved scripting, using Gemini for prompts, and editing with tools like CapCut or Adobe Premiere Pro.
– Accetturo claims the AI-generated ad process reduced costs by 95% compared to traditional advertising methods.
– The rapid adoption of tools like Veo 3 suggests AI-generated ads will become more common, with companies like Amazon and Meta also exploring similar AI tools for advertisers.
The NBA Finals recently featured something unexpected, a bizarre AI-generated commercial that cost just $2,000 to produce. Betting platform Kalshi aired the surreal ad during one of the most-watched sporting events of the year, showcasing the rapid advancement of AI video tools. The spot cycled through absurd scenarios, including an elderly cowboy holding a chihuahua, someone swimming in eggs, and an alien downing beer—all while listing improbable betting options like hurricane predictions and egg price fluctuations.
According to PJ Accetturo, the AI filmmaker behind the project, the ad was created using Google’s Veo 3, a cutting-edge text-to-video generator. Accetturo revealed on social media that the process required hundreds of generations to yield just 15 usable clips. What would typically take a full production team weeks to accomplish was completed in two to three days by a single person, slashing costs by an estimated 95% compared to traditional advertising methods.
The workflow involved scripting, generating shot lists with Google’s Gemini, and refining prompts to maximize Veo 3’s output. Accetturo noted that limiting requests to five prompts at a time helped maintain quality. Once the AI-generated clips were ready, they were assembled using standard editing software like CapCut and Adobe Premiere Pro.
This commercial marks one of the first major AI-generated TV ads, signaling a potential shift in how brands approach marketing. With tech giants like Amazon, Meta, and Netflix also developing AI tools for advertisers, the line between human-made and machine-generated content is blurring faster than ever. As these technologies improve, viewers may soon struggle to distinguish between real and synthetic media—raising new questions about authenticity in advertising.
(Source: The Verge)
