10 Marketing Experts Weigh In: Are Blogs Still Relevant?
▼ Summary
– Blogs are not dead; they remain a valuable marketing tool, with half of marketers reporting better ROI from blogging in 2024 compared to the previous year.
– Over 90% of marketers now use AI tools in their blogging workflow, and Google’s AI Overviews are changing how blog content is discovered.
– Despite declining search interest in the term “blog,” 65% of marketers maintain blogs, and 93% consider them important to their strategy.
– Blogs outperform other channels like podcasts for lead generation and scalability, offering measurable and reliable performance.
– Successful blogging today requires high-quality, original content, strong SEO, and a distribution strategy to stand out in a competitive landscape.
Blogs remain one of the most powerful tools in a marketer’s arsenal, despite the rise of video, podcasts, and AI-generated content. While some speculate that traditional blogging has lost its edge, industry experts confirm it’s not only alive but thriving, when executed strategically.
The data speaks for itself. HubSpot’s 2025 State of Blogging report reveals that 65% of marketers actively maintain blogs, with nearly half increasing their investment year over year. Even as AI reshapes content creation and Google’s algorithms evolve, high-quality blogs continue delivering measurable ROI.
But let’s be honest, blogging isn’t what it used to be. The competition is fiercer, and simply publishing content isn’t enough. Lisa Dahmani, former HubSpot content director, emphasizes that success now demands SEO expertise, superior content, and a robust distribution strategy. “It’s harder to win,” she says, “but the payoff justifies the effort.”
Why Blogs Still Dominate Unlike fleeting social media trends, blogs offer lasting value. Aja Frost, HubSpot’s senior director of global growth, notes that organic traffic from blogs sustains long after publication, unlike paid campaigns that stop the moment budgets dry up. Case in point: Ross Simmonds, founder of Foundation, credits blogging for generating millions in pipeline revenue for his clients.
Blogs vs. Other Channels While video and podcasts have surged, blogs hold unique advantages. Matthew Brown, HubSpot’s senior podcast producer, points out that blogs provide reliable, scalable results with clear ties to revenue, something podcasts struggle to match. Meanwhile, Annabelle Nyst highlights how social media and blogs complement each other, with social driving traffic to deeper blog content.
The Key to Modern Blogging Success Brian Dean of Backlinko sums it up: “Today, SEO isn’t about pleasing algorithms, it’s about being the best answer.” That means prioritizing originality, depth, and trustworthiness. AJ Beltis adds that blogs must work harder to engage readers without the interactive elements of video or audio.
When Blogs Aren’t the Answer Not every audience prefers blogs. Sandra Mpouma of Centura notes that some brands thrive with email workflows or downloadable resources instead. The takeaway? Blogs aren’t universally mandatory, but when aligned with audience needs, they’re unmatched for long-term lead generation.
The Verdict Marketing isn’t dying; it’s adapting. Blogs, though more challenging to master, remain a cornerstone for brands committed to building authority and sustainable growth. As Neil Patel puts it: “Owning a website and ranking on Google is still one of the best long-term strategies.”
So, are blogs dead? Far from it. They’ve just leveled up.
(Source: HubSpot Marketing Blog)
