Apple Unveils ‘Sales Coach’ App to Boost Retail Performance
▼ Summary
– Apple has launched a new Sales Coach app for iPhone and iPad, replacing the older SEED app for its retail and service employees.
– The app is designed exclusively for Apple Store and Apple Authorized Service Provider staff worldwide and is not available to the public.
– It features an updated Liquid Glass design and will include a new AI chatbot accessible through an “Ask” tab for product questions.
– This chatbot, similar to one in the Apple Support app, will provide instant information on device capabilities and software features.
– The chatbot feature is not yet fully rolled out, and the app is also accessible via a dedicated website at salescoach.apple.com.
Apple has launched a new internal application called Sales Coach, designed to enhance the training and support available to its retail and service teams. This app, now available globally for Apple Store and Apple Authorized Service Provider (AASP) employees, replaces the older SEED application. It delivers a suite of training materials and essential product information directly to employee iPhones and iPads, aiming to improve customer interactions and sales performance. The tool is not accessible to the general public, serving exclusively as a resource for staff.
The transition to Sales Coach occurs automatically for existing users. Employees who have the previous SEED app installed will find it updates directly to the new Sales Coach platform. This update brings a complete visual overhaul, adopting Apple’s modern Liquid Glass interface for a more intuitive user experience. A significant new feature is an integrated AI-powered chatbot, which staff can use to get immediate answers to a wide range of product inquiries.
This chatbot functionality, accessible through a dedicated “Ask” tab, operates similarly to the assistant found in the public Apple Support app. It allows employees to quickly retrieve details on specific iPhone features, understand how various software functions operate, and gather information across Apple’s entire product ecosystem. While this AI component is not yet fully active for all users, its impending rollout was confirmed alongside the app’s initial details. For added convenience, the resources within Sales Coach are also available through a dedicated web portal at salescoach.apple.com, ensuring staff have access to critical information whether they are on a mobile device or a computer.
(Source: Mac Rumors)
