Apple’s ‘Sales Coach’ App Launches on the App Store
▼ Summary
– Apple has replaced its SEED app with a new app called Sales Coach by updating the existing SEED app on the App Store.
– The Sales Coach app provides sales and technical resources, product announcements, and program updates for Apple’s global sales partners.
– The updated app features a new Liquid Glass design and an AI-powered chatbot accessible via an “Ask” tab.
– The AI chatbot can answer questions using Apple’s official materials and documentation.
– While publicly listed, the app requires a partner code for registration and is restricted to Apple personnel and authorized sales partners.
Apple’s new Sales Coach application has officially launched on the App Store, marking a significant update to the company’s internal sales support tools. This release follows recent reports about Apple’s plans to replace its older SEED platform with a more modern solution. The transition appears to have been seamless, with the existing SEED app simply receiving an update that transforms it into the new Sales Coach experience.
Rather than removing the old app and publishing a completely new one, Apple chose to update the existing SEED application directly. This approach ensures continuity for existing users while rolling out a comprehensive suite of new features and a fresh interface. The app’s description now clearly outlines its purpose: to provide global Apple sales partners with essential sales and technical resources. The platform is designed to help sales teams prepare for diverse customer interactions by offering the latest information on product announcements, program updates, and practical sales tips.
A key visual change is the introduction of Apple’s modern Liquid Glass design language, giving the app a contemporary look that aligns with the company’s current software aesthetics. Perhaps the most notable new feature is an AI-powered chatbot, accessible through a dedicated “Ask” tab. This intelligent assistant can answer user queries by drawing directly from Apple’s official materials and internal documentation, providing sales personnel with instant, accurate support.
It is important to note that while the Sales Coach app is listed publicly on the App Store, access is restricted. Apple specifies that the application is intended solely for personnel of Apple and its authorized sales partners. New users attempting to register will require a valid partner code to complete the setup process and gain full access to the platform’s resources.
In addition to the mobile app, Apple has also made the new Sales Coach platform available via a dedicated web link, offering flexibility for users who prefer desktop access. This dual-availability ensures sales teams can utilize the training and support materials in the format most convenient for their workflow. The launch of Sales Coach represents a strategic investment in empowering Apple’s sales network with cutting-edge tools and timely information.
(Source: 9to5Mac)
