Oura’s New AI Model Targets Women’s Health
▼ Summary
– Oura has launched its first proprietary AI model to power its Oura Advisor chatbot, specifically designed to provide personalized women’s health insights across the full reproductive spectrum.
– The new model is based on established medical standards and research reviewed by clinicians, and it integrates a user’s biometric data and long-term trends for personalized guidance.
– The company states this model addresses a need for AI designed specifically for women, as women’s health is complex and often overlooked by one-size-fits-all systems.
– The AI model is intentionally designed to be supportive and reassuring, but it is not for medical diagnosis or treatment plans.
– The model is hosted on Oura-controlled infrastructure to protect privacy, and it is available within the experimental Oura Labs section of the app, which users must opt into.
Oura has unveiled its first proprietary artificial intelligence model, designed to power its Oura Advisor chatbot with highly personalized insights focused on women’s health. This new system aims to address questions across the entire reproductive health journey, from initial menstrual cycles all the way through menopause. The model is now available within Oura Labs, the company’s experimental feature hub that users can choose to enable inside the app.
The development of this specialized AI draws on established medical standards, research, and verified knowledge sources, all reviewed by an in-house team of board-certified clinicians and women’s health experts. It goes beyond general information by integrating an individual’s unique biometric signals and long-term trend data to provide tailored guidance. As more people seek answers from AI on topics ranging from cycle changes to perimenopause, Oura emphasizes the critical need for models built specifically for women’s complex physiological needs.
Dr. Ricky Bloomfield, Oura’s Chief Medical Officer, stated that this represents a fundamental shift in how the company responsibly deploys AI in healthcare. “Women’s health is too complex, and too often overlooked, to rely on one-size-fits-all systems,” he said. “By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built.”
This launch aligns with the company’s observation that its fastest-growing user demographic is women in their early twenties, rather than traditional fitness enthusiasts. When a user poses a women’s health question to Oura Advisor, the new AI model is triggered. It references its curated medical knowledge while simultaneously analyzing the user’s relevant personal data, which can include sleep patterns, activity levels, cycle and pregnancy information, and stress indicators.
A key design principle for the model is to provide a supportive and non-dismissive interaction. The company notes it is intentionally built to be reassuring and emotionally supportive. However, Oura is clear that this tool is not a substitute for professional medical care; users should not rely on the chatbot for diagnoses or treatment plans. All conversations are hosted on Oura-controlled infrastructure, and the company asserts that user data is never shared or sold.
Members interested in trying this new AI capability can access it by opting into Oura Labs. This is done by selecting the dropdown menu located in the upper left corner of the Oura app.
(Source: TechCrunch)
