TikTok Adds AI Keyword Filters to Block Unwanted Content

▼ Summary
– TikTok is introducing AI-powered Smart Keyword Filters to help users limit unwanted content on their For You page by filtering similar keywords like synonyms.
– The tool displays additional filtered keywords alongside the original one, such as “renovation” for “remodeling,” with future options to select or deselect specific keywords.
– TikTok will soon double the keyword limit from 100 to 200 and make bulk keyword additions easier.
– The Manage Topics feature, now globally available, allows users to customize their For You feed by adjusting sliders for topics like sports, travel, or humor.
– TikTok is launching an education guide to help users better understand and set up their For You feed preferences.
TikTok is introducing AI-powered Smart Keyword Filters, giving users more control over what appears in their For You feed. The new feature expands on existing keyword filtering by using artificial intelligence to block not just exact terms but also related words and synonyms.
For instance, if someone chooses to filter out “workout,” the system might automatically exclude “exercise” or “fitness” as well. Users will see which additional keywords are being blocked and can adjust these selections manually. TikTok plans to increase the keyword limit from 100 to 200 and streamline bulk additions for convenience.
The platform expects the filters to improve over time as more people use them, refining their ability to detect and block unwanted content. Alongside this update, TikTok has made its Manage Topics feature available worldwide, allowing users to fine-tune their feed by adjusting preferences for categories like sports, travel, or humor.
Accessing these controls is simple—navigate to Settings, select “Content Preferences,” and then choose “Manage Topics.” Sliders let users customize how much of each topic appears in their feed. TikTok also released an educational guide to help users optimize their content preferences effectively.
These updates reflect TikTok’s ongoing efforts to personalize the user experience while addressing concerns about unwanted or repetitive content. By leveraging AI, the platform aims to make content moderation more intuitive and responsive to individual preferences.
(Source: TechCrunch)