Samsung Phones Could Get Perplexity AI Integration
▼ Summary
– Samsung is nearing an investment in AI search startup Perplexity and plans to integrate its tech into Samsung devices.
– The deal may include pre-installing Perplexity’s app and assistant on Samsung phones and embedding its search features in the default browser.
– Discussions involve using Perplexity’s AI to enhance Samsung’s Bixby assistant, with a potential announcement this year.
– Perplexity is raising $500 million at a $14 billion valuation, as reported by Bloomberg in May.
– Other companies like Apple and Motorola are also exploring partnerships with Perplexity for AI and search integrations.
Samsung appears poised to integrate Perplexity AI’s advanced search technology across its smartphone ecosystem, according to recent reports. The tech giant is reportedly finalizing an investment in the artificial intelligence startup as part of a broader strategic partnership that could reshape how users interact with Samsung devices.
Sources indicate that Samsung’s potential investment would place it among the lead backers in Perplexity’s latest funding round, which values the AI company at approximately $14 billion. The collaboration would likely involve pre-installing Perplexity’s application and AI assistant on Samsung smartphones while embedding its search capabilities directly into the default browser. This move could significantly enhance the native search experience for millions of Samsung users worldwide.
Beyond basic integration, discussions suggest Perplexity’s technology might power certain functions within Samsung’s Bixby assistant, potentially elevating the voice assistant’s capabilities. Industry observers anticipate official confirmation of this partnership before year’s end, though neither company has publicly commented on the reported negotiations.
The potential Samsung deal follows growing industry interest in Perplexity’s AI solutions. Earlier this year, Motorola announced a similar collaboration to enhance its devices with Perplexity-powered features. Reports also surfaced about Apple considering the AI startup as a potential search option for Safari, highlighting the technology’s increasing appeal among major smartphone manufacturers.
This development comes as Perplexity seeks to raise $500 million in new funding, capitalizing on the surging demand for sophisticated AI search tools that offer more intuitive and comprehensive results than traditional search engines. The company’s valuation reflects investor confidence in its potential to disrupt how users access and process information on mobile devices.
(Source: TechCrunch)
