Adobe shifting subscribers to higher-priced AI plan in June
▼ Summary
– Adobe is increasing prices for its Creative Cloud All Apps plan (renamed Creative Cloud Pro) starting June 17, with individual annual plans rising from $60 to $70/month.
– Price hikes also affect student/teacher plans (from $35 to $40/month) and teams plans (from $90 to $100/month), while monthly non-annual subscriptions increase from $90 to $105.
– Single-app subscribers will receive only 25 generative AI credits (down from 500) as Adobe pushes users toward pricier multi-app plans.
– Current subscribers can downgrade to Creative Cloud Standard ($55/month annually), but it lacks premium AI features and won’t be available to new customers.
– The new Creative Cloud Pro plan includes AI tools like Generative Fill in Photoshop and 4K video generation, with Adobe citing innovation as the reason for higher pricing.
Adobe is rolling out significant pricing changes for its Creative Cloud subscriptions in June, introducing new AI-focused tiers while increasing costs for existing plans. Starting June 17, the company will transition current Creative Cloud All Apps subscribers to a rebranded Creative Cloud Pro plan, with individual annual pricing jumping from $60 to $70 per month. Education and team plans are also seeing hikes, with student/teacher annual subscriptions rising from $35 to $40 monthly, while teams will pay $100 instead of $90.
For those unwilling to pay the higher rates, Adobe is offering a downgrade option to Creative Cloud Standard, priced at $55/month for annual commitments or $82.49 for month-to-month billing. However, this tier strips away key benefits—mobile and web app functionality are restricted, and generative AI tools remain locked behind the pricier Pro plan. Notably, new subscribers won’t have access to the Standard tier, forcing them into the AI-enhanced Pro subscription if they need multi-app access.
The changes extend beyond pricing. Single-app subscribers will face steep cuts to their generative AI credits, dropping from 500 to just 25 per month—a move seemingly designed to push users toward higher-tier plans. Adobe justifies the increases by emphasizing the inclusion of advanced AI capabilities like Generative Fill in Photoshop, Generative Remove in Lightroom, and 4K video generation in Premiere Pro, calling the Pro tier essential for modern creative workflows.
While existing users can avoid the price hike by switching to the Standard plan, the reduced features may prove limiting for professionals. The shift underscores Adobe’s bet on AI-driven tools as a premium offering, leaving budget-conscious creatives with fewer options. Whether the added functionality justifies the cost remains to be seen, but one thing is clear: Adobe’s ecosystem is becoming increasingly AI-centric—and more expensive.
(Source: Ars Technica)
