Samsung Unveils Next-Gen OLED TVs & Massive Screens at CES 2026
▼ Summary
– Samsung announced its 2026 TV lineup at CES, featuring upgraded OLEDs, new lifestyle models, and a commitment to larger screen sizes, including 115-inch models.
– The new NQ4 AI processor introduces several AI upgrades, including improved 4K upscaling, content-adaptive picture settings, and a specialized AI Soccer Mode.
– The flagship S95H OLED TV is brighter, features a new design with a metal frame, and can optionally use a wireless connections box for increased HDMI ports.
– Glare Free anti-reflection screen technology, previously for flagship models, is expanding to the mid-range S90H OLED TV.
– The Frame lifestyle TV series is introducing a new largest-ever 98-inch model, and some models will now use built-in connections instead of an external One Connect box.
Samsung has taken the stage at CES 2026 with a television lineup designed to impress, focusing on enhanced OLED technology, a significant push into massive screen sizes, and refined lifestyle models. The announcements suggest the company is building upon its strong 2025 offerings with meaningful upgrades across several categories, ensuring there will be compelling options for every type of viewer.
Central to the new range is the latest NQ4 AI processor, which brings several intelligent enhancements. These include improved 4K AI Upscaling and an AI customization mode that tailors picture settings automatically based on the content being watched. A notable feature for sports enthusiasts is the new AI Soccer Mode, which optimizes picture and motion settings the moment a soccer match is detected. Sound also gets a boost with AI-driven upgrades like Adaptive Sound and the AI Sound Controller, allowing for fine-tuning of specific audio elements such as dialogue and background music.
In the OLED segment, the new flagship is the Samsung S95H, succeeding last year’s highly regarded S95F. This model introduces a redesigned metal frame and a significant shift in connectivity. While it moves connections back into the TV itself, it also offers the optional Wireless One Connect Box. This innovative accessory, which debuted last year, houses all ports and transmits signals wirelessly, potentially allowing for up to eight full-bandwidth HDMI 2.1 connections. Samsung claims the S95H is up to 35% brighter than its predecessor.
The mid-range Samsung S90H OLED receives a major trickle-down benefit: it now incorporates the OLED Glare Free anti-reflection technology previously exclusive to flagship models. This feature is highly effective in bright rooms. Combined with support for 4K 165Hz, Nvidia G-Sync, and FreeSync, it positions the S90H as a formidable choice for gamers. Meanwhile, the entry-level S85H series will expand to include a new 48-inch size, directly competing in a category popularized by rivals.
Samsung’s commitment to expansive viewing is unmistakable in its Neo QLED announcements. The headline here is the introduction of more colossal screens, including a massive 115-inch Samsung QN90H and a 100-inch Samsung QN80H. These large-format models will leverage AI processing to enhance lower-resolution content on their vast canvases. Given that last year’s QN90F was a top pick for sports, the new 115-inch version could become the ultimate centerpiece for group viewing.
The lifestyle-focused The Frame series is also growing, literally. Samsung is introducing a new 98-inch model, making it the largest Art TV available to date. This larger version will utilize a QLED panel and built-in connections, moving away from the external One Connect box used on smaller models. For those seeking more compact options, The Frame Pro will now be offered in a 55-inch size, while standard, non-pro models in 43 and 50-inch sizes will retain the One Connect box.
These reveals at CES 2026 underscore Samsung’s strategy to advance core picture technologies while aggressively expanding screen size options across its entire TV portfolio, from premium OLEDs to its decorative lifestyle series.
(Source: TechRadar)
