Technology and Data

A deliberate break from digital devices and technology to reduce screen time and promote well-being.

The gap between those who have access to digital technology and the internet and those who do not, often due…

The trail of information and data individuals leave behind when using digital services and platforms.

The ability to use, understand, and critically evaluate digital technologies and information.

A model that illustrates the stages a customer goes through in the buying process, from awareness to conversion.

Data and statistics used to measure the effectiveness of digital marketing campaigns, including click-through rate (CTR) and conversion rate.

Someone who works remotely and often travels while doing so, thanks to the flexibility of digital technology.

An electronic signature used to authenticate and validate digital documents, contracts, or transactions.

The process of using digital technologies to fundamentally change or improve business operations and strategies.

An application or software used for secure electronic transactions, such as mobile payments.