Ambush Marketing
Ambush marketing is a strategy where a company tries to associate its products with an event without paying sponsorship fees. It leverages the publicity and excitement of a major event to promote its brand, often at the expense of the event’s official sponsors. This can involve tactics such as running parallel advertising campaigns or organizing promotional activities near the event venue. While ambush marketing can increase brand visibility, it is often viewed as unethical and can lead to legal issues.