Thomas Was Alone

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Culture

Mike Bithell: How Licensed Games Evolved Beyond ‘Lunchbox Tie-ins’

July 10, 2025
A stylized female athlete in a futuristic suit, poised dynamically against a vibrant teal background with streaks of light.

Licensed video games have evolved from rushed tie-ins to high-quality extensions of franchises, spanning indie passion projects to AAA blockbusters…

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