Super Bowl

Sam Altman criticized a competitor's Super Bowl ad as misleading, contrasting it with OpenAI's advertising principles and highlighting their commitment…

Anthropic has committed to keeping its Claude AI assistant free of advertising, contrasting with OpenAI's plans, to preserve user trust…

Ring has expanded its free Search Party pet finder service nationwide via its Neighbors app, leveraging community and AI-powered cameras…

Sonos is holding a major sale through February 16th, offering up to 20% off on smart speakers, soundbars, and subwoofers,…

Ÿnsect's failure stemmed from a strategic mismatch, as its sustainable insect protein struggled in the low-margin, price-driven animal feed market…

Google emphasizes that creating high-quality, people-first content remains the core of SEO, and crafting separate strategies for AI is unnecessary…

Prediction markets like Polymarket and Kalshi have expanded to allow betting on a vast array of events, from politics to…

Brand alignment is now essential for visibility in Large Language Models (LLMs), shifting from a luxury to a necessity, as…

The demand for flawless live streaming is critical, as even brief interruptions can severely damage brand reputation and cause significant…

Live sports now make up 30% of streaming viewership, driving a major shift in advertising strategies as audiences move from…

Mondelez International is adopting AI to create television commercials, aiming to significantly reduce marketing production costs and marking a major…

Holiday marketing should prioritize sincerity and brand values over sales pitches to build lasting loyalty, especially on observances that require…

Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content…

The digital advertising landscape is shifting toward live streaming, prompting IAB Tech Lab to release the Live Event Ad Playbook,…

Live sports advertising is now accessible to brands of all sizes due to streaming platforms and programmatic advertising, breaking the…