Smart Bidding

Google's AI-powered bidding strategies, like Target ROAS, are designed to maximize Google's revenue by spending your full budget, which may…

Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and…

Google's Smart Bidding algorithms autonomously detect and respond to holiday conversion surges, making manual seasonality adjustments during Black Friday and…

Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules…

PPC automation requires strategic human oversight to achieve optimal results, as algorithms lack contextual understanding and need direction during critical…

Attribution paths in Google Ads reveal the complete customer journey by showing how different touchpoints contribute to conversions, which is…

Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less…

Despite AI's mainstream emergence in business, fundamental marketing principles like SEO remain crucial rather than being replaced by new technology.…

AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation,…

Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business…

Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during…

Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term…

Google now provides site-level reporting for its Search Partner Network, allowing advertisers to see exactly where their ads are placed…

Mid-funnel prospects, who are actively comparing solutions, represent a significant but often neglected opportunity for marketers to drive conversions. AI-powered…

Google Ads is shifting focus to prioritize offline conversions from high-intent channels like Search and Maps, emphasizing quality over volume,…

Google Ads AI Max offers advanced automated campaign optimization, improving reach and conversions but requires alignment with specific advertising goals…

Google's AI Max for Search guide helps advertisers optimize campaigns using advanced automation while maintaining brand integrity, currently available to…