Shopping

Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible…

Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail,…

Google Ads scripts are essential free tools that automate critical account monitoring and maintenance tasks, protecting against common threats like…

Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across…

Google has enhanced its Product Studio with three new AI-powered features: animating static images into videos, one-click background removal, and…

Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel,…

Performance Max is a Google Ads approach that uses machine learning instead of manual controls, requiring marketers to adapt their…

Branded desktop searches saw a redistribution of clicks, with the top position losing share while positions two through six collectively…

Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending…

Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond…

Google Ads Editor 2.11 introduces campaign-level negative keywords for Performance Max campaigns, allowing advertisers to block irrelevant search queries and…

Google's Smart Cropping feature in Merchant Center automatically zooms in on product images, sometimes resulting in awkwardly cropped ads that…

Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads,…

Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller…

Google has simplified the process for merchants to obtain API keys for local inventory feeds, reducing previous complexities and easing…

YouTube is introducing dynamic sponsorship for long-form videos, allowing creators to insert, remove, or replace branded segments even after publishing.…

Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with…

Google has enhanced its advertising platforms with generative AI tools like Asset Studio and Product Studio to enable dynamic ad…

Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term…

Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers.…