Search Generative Experience (SGE)

Entity category: Technology

Digital Marketing

The Great Decoupling Reshapes Digital Discovery

July 28, 2025
Abstract digital art depicting a human head silhouette overlaid with swirling lines of code and glowing interface elements.

A quiet revolution called the Great Decoupling reshapes the internet. Search visibility no longer guarantees website visits, as Google's AI…

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AI & Tech

The Rise and Fall of Google AI Overviews: A Journey from Innovation to Critique

July 20, 2024
Sundar Pichai, Google's CEO, introducing AI Overviews at the Google I/O 2024 conference

In May 2024, Google unveiled its ambitious AI Overviews feature during the annual Google I/O conference. This innovation promised to…

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