SaaS

Entity category: technology

Artificial Intelligence

8 Steps to Build Responsible AI in Your Teams

Responsible AI requires embedding ethics directly into development workflows, with over half of executives now placing governance responsibility with frontline…

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AI & Tech

Securing Identity in the Age of AI Agents

Traditional security frameworks are inadequate for governing autonomous AI agents, which operate outside conventional perimeters and make independent decisions across…

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Artificial Intelligence

Box CEO Aaron Levie: AI’s Impact on Enterprise SaaS

Box CEO Aaron Levie envisions AI agents working alongside enterprise SaaS platforms, enhancing decision-making and automating tasks while relying on…

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Business

Why Global Go-To-Market Playbooks Fail (And How to Fix Them)

Successful global expansion requires adapting strategies beyond domestic approaches, as assuming universal methods leads to wasted resources and missed opportunities…

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AI & Tech

Australian Workers Embrace AI But Face Frustrations, Study Finds

Australian professionals are optimistic about AI's potential but face significant daily hurdles, with 84% reporting that AI-generated content requires substantial…

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AI & Tech

How AI Search Is Reshaping the B2B Buyer Journey

AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for…

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BigTech Companies

Secure Your Google Workspace: Protect Data, Not Just Access

Modern digital workplaces face security challenges from interconnected tools, where attackers exploit legitimate access tokens rather than breaching traditional perimeters.…

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Business

5 Ways CISOs Can Tackle Cloud Concentration Risk

Cloud concentration risk is a major challenge for CISOs, as heavy reliance on a few providers increases exposure to vendor-specific…

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Artificial Intelligence

ImmuniWeb Expands Discovery with ASM & Dark Web Monitoring

ImmuniWeb's Q3 update introduced over 500 enhancements, including two new specialized packages for its CTEM platform: Attack Surface Management and…

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Artificial Intelligence

Rajeev Singh Appointed as New Smartsheet CEO

Smartsheet has appointed Rajeev Singh as its new CEO to lead the company's growth and technological evolution, with Sunny Gupta…

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AI & Tech

From AI Mentions to Strategy: Mastering KPIs in the LLM Era

Marketers must adapt to AI-driven information platforms where brand visibility depends on inclusion in AI-generated responses, making presence in conversational…

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Business

Your Sales and Marketing Teams Are Working Against Each Other

Companies often face growth challenges not from product issues but from misaligned incentives between sales and marketing, causing internal friction…

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AI & Tech

Build Better Martech Stacks with Capabilities, Not Tools

Successful organizations manage their marketing technology stack as a dynamic portfolio of capabilities, focusing on reliable outcomes rather than the…

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AI & Tech

Boost Your PPC IQ with AI

AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective…

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Artificial Intelligence

9 Content Plan Mistakes and How to Fix Them

Avoid reacting to fleeting trends by establishing concrete, business-aligned goals during pre-planning to guide your content strategy effectively. Focus content…

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Artificial Intelligence

Navigating Cloud Complexity for Cyber Resilience

Cloud-first strategies now dominate enterprise infrastructure, with 85% of business applications projected to be SaaS-based, driven by IoT data growth…

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Business

BRICKSTORM Returns: Why Your Enterprise Must Boost Cyber Defenses

The BRICKSTORM espionage campaign targets legal, technology, SaaS, and BPO firms to steal intellectual property and sensitive data, requiring immediate…

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Business

Craft Content for Every Stage of Your Marketing Funnel

A strategic content plan must align with the marketing funnel to guide customers from initial curiosity to purchase, avoiding generic…

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Business

Beyond Email: The New Frontier of Phishing Attacks

Phishing attacks are increasingly moving beyond email to exploit social media, messaging apps, and malicious ads, challenging traditional email-focused security…

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AI & Tech

Securing AI Agents in SaaS with Obsidian

Obsidian Security has launched a new defense system specifically designed to secure AI agents in SaaS environments, addressing the security…

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