Performance Max

Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance…

AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation,…

AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late…

Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new…

Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and…

Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on…

Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility…

Google Ads placements allow precise targeting by selecting specific websites, apps, or YouTube content for ad display, exclusively within the…

Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture…

Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search…

Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with…

Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight…

Google has enhanced its advertising platforms with generative AI tools like Asset Studio and Product Studio to enable dynamic ad…

Google's AI Max for Search is now in global beta, offering a unified suite of AI-powered tools across Google Ads…

The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to…

Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term…

Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers.…

Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas…

The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you…

Google Ads Performance Max now offers channel-specific reporting, providing detailed insights into performance across Search, YouTube, Display, and other channels…