Mordy Oberstein

Entity category: PERSON

Artificial Intelligence

AI Mode, Ask Maps & Branded Queries Launch: SEO Pulse

Google's AI Mode now cites its own properties three times more often, with one in five links directing users to…

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AI & Tech

Google’s AI Search Results Favor Its Own Sites

Google's AI search features increasingly cite its own properties, with 17% of AI Mode citations now leading back to Google.com,…

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Artificial Intelligence

Beyond E-E-A-T: Branding, Survival, and SEO’s Future

Branding is essential for digital success as authentic identity strengthens search performance and builds trust with both users and AI…

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Artificial Intelligence

5 Must-See AI Search Stories: September 2025 Update

SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues…

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