MarTech

AI is fundamentally restructuring shopping, marketing, and tech infrastructure by acting as a primary filter and decision-maker in consumer purchases,…

Traditional marketing metrics focus on channel efficiency but overlook the key drivers of sustainable growth: the customers themselves. Customer analytics…

Agentic AI represents a major shift in marketing technology, operating independently to handle complex workflows and continuously improve through interactions,…

Today’s shoppers expect instant gratification, and businesses risk losing revenue if they fail to streamline product discovery into a competitive…

AI-driven discovery is changing how users find websites, but analytics platforms like GA4 fail to track this traffic separately, lumping…

AI bridges the gap between creativity and data by transforming subjective creative elements into quantifiable insights, enabling smarter marketing decisions.…

Retail media networks must evolve into content ecosystems, focusing on authentic storytelling and creator partnerships to engage modern shoppers, especially…

AI-powered search tools like Google's AI Overviews and ChatGPT are reducing organic traffic by delivering instant answers without users visiting…

High-quality, well-researched content with authoritative sources is essential for earning citations in AI-powered search results. Technical SEO, including keyword usage…

Smart marketers focus on probabilities over certainties, as market viability and campaign success involve inherent unpredictability despite data analysis. Marketing…

Gmail's new "Manage subscriptions" feature organizes emails by volume and sender, but early data shows minimal impact on unsubscribe rates…

AI-powered voice assistants like CallRail’s Voice Assist help businesses capture and qualify leads 24/7, improving responsiveness and marketing ROI by…

HubSpot has launched a new AI connector for Anthropic’s Claude platform, enabling businesses to use CRM data for smarter marketing,…

Advanced AI tools now enable businesses to extract valuable insights from messy, unstructured data, turning imperfections into opportunities rather than…

Marketing teams are increasingly investing in martech solutions to deliver results despite flat budgets, but struggle to maximize these investments…

Martech teams excel when internal processes receive strategic focus, with Scott Brinker’s five archetypes (maestros, makers, modellers, marketers, managers) providing…

Microsoft Ads now evaluates ad components (headlines, descriptions, images) independently, allowing campaigns to run smoothly while addressing minor violations instead…

Salesforce Agentforce is an AI-powered platform combining generative AI with enterprise security and scalability, enabling intelligent agents to handle complex…

The IAB released a Gaming Measurement Framework to standardize metrics for evaluating gaming ad campaigns, addressing a critical gap as…

AI adoption in sales has prioritized high-volume outreach over marketing’s strategic role, risking long-term brand equity and customer trust, especially…