Martech Strategist

Entity category: organization

Business

Martech Leaders Boost External Success by Optimizing Internal Processes

July 16, 2025
Close-up of hands holding a conductor's baton, poised against a gray background.

Martech teams excel when internal processes receive strategic focus, with Scott Brinker’s five archetypes (maestros, makers, modellers, marketers, managers) providing…

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