John Mueller

Entity category: Person

AI & Tech

Google Search Console: AI Overviews & Blue Links Count as One Impression

Google Search Console counts a single impression when the same URL appears in both an AI Overview and the standard…

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AI & Tech

We Tracked 10 Sites: Does llms.txt Matter?

AI crawlers from major providers like Google and OpenAI rarely request llms.txt files, and no leading LLM company has officially…

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AI & Tech

The Limits of LLM-Only AI Search

A new strategy involves creating stripped-down, machine-only content formats (like llms.txt or markdown copies) to earn citations from AI systems,…

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BigTech Companies

Google’s Mueller: Free Subdomains Hinder SEO

Free subdomains can harm SEO because your site inherits the reputation of the entire hosting platform, which may be filled…

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BigTech Companies

Fix Google’s Phantom Noindex Errors in Search Console

Google Search Console can report misleading "phantom noindex" errors because a hidden noindex directive is sometimes selectively served only to…

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AI & Tech

Google’s AI Search: Beyond GEO, Facing the Garbage SERP Problem

Google's search is shifting from keyword matching to AI that understands user intent, generating comprehensive answers and altering how content…

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AI & Tech

Google’s Mueller: SEO vs. GEO? Focus on User Behavior

Google's John Mueller emphasizes that user behavior and measurable metrics are more important than labels like SEO or the newer…

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Artificial Intelligence

Google’s Mueller: SEO vs. GEO Debate Explained

Google's John Mueller advises businesses to analyze their own traffic data to determine if AI tools like ChatGPT are a…

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AI & Tech

SEO for AI: Google’s Danny Sullivan Says It’s Still SEO

Google emphasizes that creating high-quality, people-first content remains the core of SEO, and crafting separate strategies for AI is unnecessary…

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BigTech Companies

Google’s Unannounced Core Updates: What You Need to Know

Google has officially confirmed it regularly implements smaller, unannounced core algorithm updates alongside major publicized ones, allowing improved content to…

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BigTech Companies

Mueller: Background Video Loading Won’t Hurt SEO

John Mueller confirmed that background video loading does not harm SEO if primary content loads first, addressing developer concerns about…

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AI & Tech

ChatGPT’s Shopping Power & AI Citation Secrets

OpenAI's ChatGPT now offers personalized shopping assistance to all users, engaging them in conversational queries before providing customized buyer's guides,…

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Artificial Intelligence

Google’s Mueller: Sites in ‘Bad State’ May Need Fresh Start

Google's John Mueller emphasizes that recovering from low-quality content requires demonstrating genuine value and usefulness, not just replacing AI-generated text…

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AI & Tech

Google’s Mueller: LLM-Only Markdown Pages Unnecessary

Google's John Mueller states that creating separate Markdown or JSON pages for LLMs is unnecessary, as they can effectively parse…

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BigTech Companies

Cloudflare Outage: How 5xx Errors Impact Your SEO

Cloudflare outages can cause temporary 5xx server errors, which primarily affect search engine crawling but rarely lead to immediate ranking…

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BigTech Companies

Maximize Your Search Console Results

A multi-property setup in Google Search Console is essential for large websites to overcome data limitations like API caps and…

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BigTech Companies

Google Removes Practice Problem Data from Search

Google is removing practice problem structured data from search results in January to streamline the search experience and phase out…

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BigTech Companies

Google Cuts Search Features: Practice Problems, Nutrition & More

Google is removing lesser-used search features and structured data types to simplify search pages and improve result speed, continuing efforts…

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BigTech Companies

Verify Your Cloud Hosting with Google Search Console

Verifying cloud-hosted assets in Google Search Console is essential for SEO oversight, allowing monitoring of performance and access to debugging…

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AI & Tech

Google’s John Mueller Reveals SEO Flaws in Vibe Coded

Google's Search Advocate John Mueller identified technical SEO issues on a vibe-coded website, including essential content stored in a JavaScript…

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