B2B email marketing is a strategic revenue channel that builds trust and nurtures complex buying committees over long sales cycles,…
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Entity category: Business function
The shift to hybrid work has drastically increased costly and time-consuming password reset requests, as remote employees face lockouts that…
Read More »The core problem in martech procurement is treating it as a simple transaction for features, rather than a strategic decision…
Read More »The fluid, project-based nature of shipbuilding, with its rotating contractors and temporary systems, creates a constantly shifting threat surface that…
Read More »There is a major disconnect between organizational awareness of quantum computing threats and concrete preparedness, with nearly all businesses lacking…
Read More »Microsoft has launched advanced AI security agents that proactively identify and neutralize cyber threats, available at no extra cost for…
Read More »Cybersecurity must be treated as a core business risk management function, not just a technical issue, and integrated with business…
Read More »Grassroots AI adoption is being driven by non-technical employees who are initiating projects to solve workflow inefficiencies, fundamentally changing how…
Read More »Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities…
Read More »Aligning IT with business outcomes requires shared metrics and joint forums where technology and business priorities are reviewed together to…
Read More »Marketing organizations struggle with disconnected data and silos that reduce AI effectiveness and disrupt customer experiences, stemming from structural and…
Read More »Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…
Read More »Code plagiarism poses serious legal, ethical, and reputational risks in commercial environments, leading to potential copyright infringement and loss of…
Read More »Operational technology cybersecurity resilience is vital for protecting critical infrastructure, with identifying all remote access points and supply chain connections…
Read More »Organizations face increasingly sophisticated cyber threats that require proactive, AI-enhanced security measures to anticipate and block novel attacks before they…
Read More »Enterprise SEO success is often hindered by organizational barriers like departmental silos and misaligned incentives, rather than a lack of…
Read More »Apple's new commercial humorously depicts a fictional company overcoming a trade show crisis caused by a PC crash, referencing the…
Read More »Organizations increasingly rely on AI and machine learning for operational resilience, enabling faster responses and recovery from disruptions to protect…
Read More »The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost…
Read More »N-able has introduced Cat-MIP, a new framework to standardize AI automation and terminology, aiming to improve clarity, interoperability, and cybersecurity…
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