IT

Entity category: Business function

Business

B2B Email Marketing Strategies to Fuel Pipeline Growth

B2B email marketing is a strategic revenue channel that builds trust and nurtures complex buying committees over long sales cycles,…

Read More »
Business

Hybrid Work Drives Surge in Active Directory Password Resets

The shift to hybrid work has drastically increased costly and time-consuming password reset requests, as remote employees face lockouts that…

Read More »
Business

Avoid This $2M Martech Mistake Hiding in Plain Sight

The core problem in martech procurement is treating it as a simple transaction for features, rather than a strategic decision…

Read More »
Business

Secure Your Shipyard: Modern OT Security for Major Projects

The fluid, project-based nature of shipbuilding, with its rotating contractors and temporary systems, creates a constantly shifting threat surface that…

Read More »
Business

Businesses Lag as Quantum Computing’s Deadline Nears

There is a major disconnect between organizational awareness of quantum computing threats and concrete preparedness, with nearly all businesses lacking…

Read More »
AI & Tech

Microsoft’s New AI Security Agents Outsmart Hackers

Microsoft has launched advanced AI security agents that proactively identify and neutralize cyber threats, available at no extra cost for…

Read More »
Business

Your Security Strategy Is Failing Before It Begins

Cybersecurity must be treated as a core business risk management function, not just a technical issue, and integrated with business…

Read More »
AI & Tech

When Employees Take Charge of AI: What Happens Next

Grassroots AI adoption is being driven by non-technical employees who are initiating projects to solve workflow inefficiencies, fundamentally changing how…

Read More »
AI & Tech

Stop Treating Martech as a Cost Center: AI Changes Everything

Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities…

Read More »
Business

Metrics Don’t Lie, But They Can Mislead Without Business Context

Aligning IT with business outcomes requires shared metrics and joint forums where technology and business priorities are reviewed together to…

Read More »
AI & Tech

Breaking Down Marketing Silos: Why Data Disconnects Persist

Marketing organizations struggle with disconnected data and silos that reduce AI effectiveness and disrupt customer experiences, stemming from structural and…

Read More »
Artificial Intelligence

Martech’s Reboot: From Tech Tangle to Growth Engine

Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…

Read More »
Artificial Intelligence

Stop IT Plagiarism: A Guide to Protecting Your Code

Code plagiarism poses serious legal, ethical, and reputational risks in commercial environments, leading to potential copyright infringement and loss of…

Read More »
Business

5-Minute OT Cyber Resilience Guide

Operational technology cybersecurity resilience is vital for protecting critical infrastructure, with identifying all remote access points and supply chain connections…

Read More »
Artificial Intelligence

AI Security: Outsmart Evolving Cyber Threats

Organizations face increasingly sophisticated cyber threats that require proactive, AI-enhanced security measures to anticipate and block novel attacks before they…

Read More »
Business

5 Hidden Forces Sabotaging Your Enterprise SEO

Enterprise SEO success is often hindered by organizational barriers like departmental silos and misaligned incentives, rather than a lack of…

Read More »
BigTech Companies

Apple’s Brilliant Anti-PC Ad During CrowdStrike BSOD Crisis

Apple's new commercial humorously depicts a fictional company overcoming a trade show crisis caused by a PC crash, referencing the…

Read More »
Artificial Intelligence

Unlock Operational Resilience with AI Automation

Organizations increasingly rely on AI and machine learning for operational resilience, enabling faster responses and recovery from disruptions to protect…

Read More »
Artificial Intelligence

From Data Chaos to AI Success: A Practical Framework

The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost…

Read More »
Artificial Intelligence

N-able’s Cat-MIP Standardizes AI Automation Terminology

N-able has introduced Cat-MIP, a new framework to standardize AI automation and terminology, aiming to improve clarity, interoperability, and cybersecurity…

Read More »