Georgi Zayakov

Entity category: PERSON

BigTech Companies

YouTube Enhances Ad Targeting for Creators

YouTube is upgrading its Promotions tool to allow creators to target potential viewers based on specific interests, not just basic…

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Artificial Intelligence

Google’s “Journey Aware Bidding” Tests Boost Search Campaigns

Google is developing Journey Aware Bidding, a Search model that enhances predictions and performance by analyzing the entire customer journey,…

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BigTech Companies

Google Adds YouTube Analytics to Demand Gen Campaigns

Google has enhanced Demand Gen campaign reporting by adding detailed YouTube analytics, allowing advertisers to see performance across different YouTube…

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