Forrester

Entity category: organization

Business

Shift Left Security Nightmare: Why It’s Failing Developers

The "shift left" security model has failed by overburdening developers with security tasks, creating conflict between the need for rapid…

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Artificial Intelligence

Highspot and Seismic Merge to Create Sales Enablement Powerhouse

Highspot and Seismic are merging to form a single company under the Seismic name, with Seismic's CEO leading and Highspot's…

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AI & Tech

AI Job Fears? This Labor Indicator Offers Hope

AI is projected to replace about 6% of U.S. jobs (10.4 million positions) by 2030, a significant but measured impact…

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AI & Tech

Build AI Skills Now: 4 Steps Without Leadership Approval

Leadership often encourages AI adoption without providing clear guidance, requiring professionals to take a self-directed, hands-on approach to learning and…

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AI & Tech

AI Boosts Confidence for 92% of Young Professionals

A majority of young professionals report that AI boosts their confidence and capabilities, using it as a private collaborator for…

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Artificial Intelligence

82% of Marketers Struggle With AI – Here’s the Solution

82% of marketers struggle with AI implementation due to organizational structures that hinder its full potential for targeting and personalization,…

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AI & Tech

I Tested ChatGPT’s Atlas Browser Against Google

Atlas is a new browser from OpenAI that integrates a conversational chatbot, but its advanced features are limited behind a…

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Business

Cut IT Costs with Self-Service Password Resets

Self-service password reset (SSPR) solutions reduce IT support costs and improve security by allowing employees to independently handle login issues,…

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Artificial Intelligence

5 Ways a B2B CDP Unites Marketing and Sales

B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing…

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Artificial Intelligence

Forrester: AI-Powered Data Breach Coming in 2026

Forrester predicts a major data breach caused by autonomous AI systems will occur and become public next year, leading to…

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AI & Tech

Kore.ai Recognized as a Leader in Cognitive Search Platforms

Kore.ai was named a Leader in The Forrester Wave: Cognitive Search Platforms, Q4 2025, achieving top scores in Strategy and…

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Artificial Intelligence

Creatio & CODE81: Supercharge Middle East AI Transformation

Creatio and CODE81 have formed a strategic alliance to accelerate AI adoption and digital transformation in the Middle East, using…

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AI & Tech

Forrester’s 2026 AI & Tech Leadership Forecast

By 2026, AI will reach practical maturity, focusing on dependable functionality and measurable business outcomes rather than hype, with technology…

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AI & Tech

Forrester: We’ve Entered the Age of Frumpy, Functional AI

AI is transitioning from initial hype to practical implementation, with organizations focusing on dependable utility and governance rather than flashy…

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Business

Westpac Crowned Australia’s Best Banking App

Westpac has been named Australia's leading mobile banking app for the third year in a row, recognized for its personalized,…

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Artificial Intelligence

AI-Powered ABM: How to Win Fortune 500 IT Deals

Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value target accounts, rather…

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Artificial Intelligence

AI-Powered ABM: How to Win Fortune 500 IT Deals

Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value enterprise accounts, rather…

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Business

Secure OT Systems with Continuous Operations, Not One-Time Fixes

Cyberattacks on operational technology systems are alarmingly common, with 91% of surveyed organizations experiencing breaches or failures in the past…

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AI & Tech

Gen AI Attacks Drive 40% of Cybersecurity Budgets to Software

Organizations are shifting cybersecurity budgets toward software, which now accounts for 40% of spending, to counter AI-powered threats that operate…

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Artificial Intelligence

Cyera Unveils AI Guardian for Comprehensive AI Security

Cyera launched AI Guardian, a security solution with AI-SPM for asset tracking and AI Runtime Protection for real-time risk mitigation,…

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