Demand Gen

Google Ads API v23 accelerates the release schedule to deliver new AI-driven tools and automation features faster, focusing on enhanced…

Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform…

Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and…

Google has launched Campaign Mix Experiments, a beta tool that allows marketers to test combinations of campaign types, budgets, and…

Demand Gen campaigns build brand awareness and interest through controlled, creative advertising on visual platforms like YouTube and Discover, while…

Google Ads has introduced a centralized, account-level setting for managing placement exclusions, streamlining the process across eligible campaign types like…

Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail,…

Google has integrated Google Maps as a new, selectable channel within its Demand Gen advertising campaigns, allowing marketers to target…

Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on…

Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max…

Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel,…

Google has launched Partner Match for YouTube, allowing advertisers to use anonymized third-party customer data to build precise audience segments…

Performance Max is a Google Ads approach that uses machine learning instead of manual controls, requiring marketers to adapt their…

Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering,…

Google’s Demand Gen campaigns help brands connect with consumers during passive browsing on visual platforms, shortening the sales funnel and…

YouTube is testing a beta feature that automatically reduces costs for underperforming Demand Gen Target CPA campaigns to help advertisers…

Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond…

Performance Max campaigns are increasingly replacing traditional keyword-targeted strategies in B2B digital advertising, as they deliver stronger results and are…

Google Ads Editor 2.11 introduces campaign-level negative keywords for Performance Max campaigns, allowing advertisers to block irrelevant search queries and…

AI is reshaping PPC advertising by automating campaign management and creative tasks, requiring advertisers to adapt strategically despite reduced transparency…