Danny Sullivan

Google's search is shifting from keyword matching to AI that understands user intent, generating comprehensive answers and altering how content…

Google explicitly advises against creating content in small, "bite-sized" pieces solely to cater to AI systems, emphasizing that content should…

Google emphasizes that creating high-quality, people-first content remains the core of SEO, and crafting separate strategies for AI is unnecessary…

Google's senior leadership confirms that the core SEO principles for success in new AI-powered search remain unchanged, emphasizing high-quality, user-centric…

A senior Google executive states that the core principles for success in AI-powered search remain the same as traditional SEO,…

Google has officially confirmed it regularly implements smaller, unannounced core algorithm updates alongside major publicized ones, allowing improved content to…

The internet has evolved from a niche tool to a global utility, fundamentally changing information access and business, with current…

A GEO content audit is a strategic evolution of SEO, focusing on making content authoritative and citable for AI models…

Despite the buzz around AI, traditional Google organic search remains the primary revenue driver for businesses, with AI-driven traffic accounting…

Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content…

A Google vulnerability allowed attackers to forcibly remove legitimate URLs from search results by exploiting an unauthorized flaw in the…

Human behavior is central to effective SEO, as search engines prioritize content that genuinely engages users, making a human-centered approach…