CTV

Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers…

To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated…

Google is rolling out AI-driven updates across its advertising platforms to automate brand safety, generate reports, and provide help, reducing…

Marketing mix modeling (MMM) is a contentious tool in marketing, with enthusiasts seeing it as a solution to attribution issues…

AI is transforming content discovery on streaming platforms by using viewer data to create personalized experiences, moving beyond the paradox…

AI is transforming advertising by shifting focus from audience targeting to creative content, using AI-powered tools to personalize and optimize…

Google is resisting the DOJ's push to divest its Ad Manager, arguing it could harm publishers and advertisers by increasing…

Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad…

Channel performance dashboards often miss key consumer touchpoints (e.g., podcasts, CTV) because they prioritize easily trackable metrics like last-click attribution,…

The battle over CTV ad revenue is intensifying as device makers and streaming platforms demand a larger share, while publishers…

Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x…

YouTube introduces interactive shopping features in TV ads, allowing viewers to purchase products directly from their screens, turning passive viewing…