CRM

Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build…

Marketing, advertising, and sales technologies are converging into interconnected systems, moving away from operating independently to support the entire customer…

Meta has introduced "Q5" as a key period from late December to January, where advertisers maintaining campaigns saw a 25%…

Effective email marketing in financial services requires balancing personalized communication with strict regulatory compliance, using platforms that centralize client data…

Preparing your CRM for AI requires rethinking workflows to identify and address inefficiencies, focusing on strategic alignment rather than just…

Identifee is a unified productivity platform created specifically for commercial bankers to consolidate fragmented systems and streamline workflows, addressing inefficiencies…

Generative AI transforms inbound CRM email analysis by uncovering customer sentiment and risks, shifting focus from traditional outbound metrics to…

Email marketing offers automotive businesses high returns and addresses industry-specific challenges like long sales cycles and service reminders through specialized…

B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing…

The quiet martech movement emphasizes seamless integration and user experience in marketing technology, prioritizing tools that empower teams rather than…

Many B2B lead nurturing campaigns fail by using generic, automated sequences that disengage prospects instead of building relationships. Effective nurturing…

Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure…

HubSpot's September 2025 release introduces efficiency-focused enhancements, including improved reporting, data management, and AI-driven automation to streamline workflows and address…

AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for…

Salesforce is advancing its position in agentic AI with the launch of Agentforce 360, recognizing the need for partnerships with…

Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic…

Vertical AI agents are specialized, context-aware systems integrated into marketing technology, trained on proprietary data to perform roles like sales…

Enterprise generative AI tools integrate directly into business workflows and systems to deliver measurable improvements in marketing, sales, and customer…

The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions…

Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales…