Anthony Higman

A concerning trend shows identical website statistics appearing in multiple paid Google Ads, undermining their role as unique trust signals…

YouTube is testing a new skippable ad format where a compact branded banner remains on screen even after the user…

Google is testing a streamlined feature that combines account creation with a pre-built campaign to help new advertisers launch faster…

Anthony Higman's career demonstrates that expertise in fields like paid search marketing is built by learning from mistakes, not from…

Google has integrated Google Maps as a new, selectable channel within its Demand Gen advertising campaigns, allowing marketers to target…

Google is updating its policy to ban phone numbers linked to fraud or prior violations, effective December 10, 2025, to…

Google has expanded its AI-powered carousel ads into Image Search results, placing scrollable, visual ad units directly into the browsing…

Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific…

Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use…

Google has introduced new transparency labels in search results, showing which organizations fund ads, enhancing consumer trust and visibility into…