Adobe brings AI assistant to Premiere, Illustrator, and InDesign
▼ Summary
– Adobe is adding its Firefly AI assistant to Premiere, Illustrator, InDesign, and Frame.io, with new abilities to create brand kits, product videos, and storyboards.
– In Premiere, the assistant can sort assets into bins, batch-rename clips, and identify interview questions; in Illustrator, it can reorganize layers and check for missing fonts.
– Firefly is introducing an Elements feature to save AI-generated characters, objects, and locations for reuse across projects, and a Projects feature to store assets and share context.
– Users can describe a brand or upload collateral in Firefly to generate a complete brand kit, including logos and color palettes, or create product videos from photos.
– Adobe plans to expand Firefly’s integration to include Google Gemini and Slack, building on its existing support for Express, Photoshop, Acrobat, ChatGPT, Claude, and Copilot.
Adobe is expanding the capabilities of its Firefly AI assistant, rolling it out to Premiere, Illustrator, InDesign, and Frame.io. The company has equipped the assistant with fresh abilities, including the generation of brand kits, product videos, and storyboards. Additionally, the Firefly app now allows users to save their creations as reusable Elements across different projects.
Within Premiere, the AI assistant can sort assets into bins, batch-rename clips, identify interview questions, and add markers. In Illustrator, users can leverage the assistant to reorganize layers throughout a document or check for missing fonts. Firefly is already integrated with Express, Photoshop, and Acrobat, and it is supported by ChatGPT, Claude, and Copilot. Adobe has announced plans to add support for Google Gemini and Slack in the near future.
Adobe is gradually reshaping Firefly to more closely resemble Canva in its AI feature set, loading the app with tools that generate images, videos, and storyboards. The new Elements feature lets users save AI-generated characters, objects, and locations for later reuse. Firefly is also introducing a Projects feature that stores existing assets in one place and shares contextual information, which could prove valuable for teams working on video series or brand campaigns. Both Elements and Projects are currently available in a private beta.
Users can now describe a brand and its style, or upload existing collateral, within Firefly to generate a complete brand kit that includes logos, brand identity, and color palettes. They can also create product videos from photos or build storyboards to guide video production. Adobe continues to embed AI across its application suite and is developing a unified AI assistant that works seamlessly across its tools. The overarching goal is to automate repetitive tasks that previously required multiple steps, streamlining the creative workflow.
(Source: TechCrunch)