Cash App launches mobile phone service
▼ Summary
– Cash App launched an AT&T-based mobile service offering unlimited 5G data for $40 per month including taxes and fees.
– The service is powered by Gigs, the same company behind Klarna’s mobile service that launched last year with identical pricing.
– The new mobile plan is currently rolling out to select users, with broader availability planned in the coming months.
– Cash App plans to connect the mobile service to its Cash App Green rewards program and Cash App Families for managing child and teen accounts.
– Cash App Mobile aims to deepen integration with the Cash App ecosystem beyond just providing unlimited connectivity.
Cash App is moving beyond payments and into the telecom space. The company has officially launched Cash App Mobile, a new mobile phone service that runs as an AT&T-based MVNO. The core offering is an unlimited 5G data plan priced at $40 per month, which includes all taxes and fees.
The service is powered by Gigs, the same infrastructure firm that backed the Klarna mobile service that debuted last year with an identical pricing model. According to Cash App, the service is currently “rolling out to select users, with broader availability planned in the coming months.”
Looking ahead, Cash App intends to integrate the mobile plan with its existing ecosystem. The company says it is planning connections to Cash App Green, its rewards program, as well as Cash App Families, the feature designed for managing supervised accounts for children and teenagers.
With this move, Cash App is positioning itself as a more comprehensive financial and lifestyle hub, leveraging its status as the number one personal finance app in the US to bundle connectivity with everyday money management.
(Source: The Verge)
