TrueTVplus Launches Free FAST Service with Sports & Classics
▼ Summary
– TrueTVplus is a streaming ecosystem built on FAST Channels TV’s infrastructure, combining FAST linear channels, AVOD, and multi-device apps.
– The platform has launched 14 FAST channels distributed on over 40 platforms, driving significant ad-supported revenue growth.
– It aggregates diverse programming to provide independent creators and niche brands with greater streaming distribution access.
– Viewers are offered a curated mix including sports highlights, classic films, independent content, and lifestyle programming.
– A partnership with FAST Channels TV handles the technical infrastructure, allowing TrueTVplus to focus on content and audience growth.
The streaming landscape continues to diversify, with a new platform offering a compelling mix of sports highlights, classic films, and independent programming entirely free to viewers. TrueTVplus has launched as a comprehensive FAST streaming service, leveraging a managed infrastructure from FAST Channels TV to deliver a blend of linear channels and on-demand content. This model provides a scalable ecosystem for both audiences seeking curated entertainment and content creators looking for broader distribution.
Since its introduction, the platform has seen rapid growth, successfully rolling out 14 dedicated linear channels. It has secured placement on over 40 different streaming platforms, which has driven a significant increase in advertising-supported streaming revenue. The core mission is to aggregate diverse programming while giving independent creators and niche brands improved access to the streaming marketplace.
For viewers, TrueTVplus delivers a curated content discovery experience. The programming lineup is designed to cater to specific interests, featuring athlete-driven sports stories, beloved classic TV series, independent feature films and documentaries, niche entertainment channels, and lifestyle and cultural shows. By merging traditional channel surfing with on-demand libraries, the platform creates a dynamic and engaging way to find new favorites.
The technical backbone of the service is provided through a strategic partnership. TrueTVplus collaborated with FAST Channels TV for a fully managed streaming infrastructure. This white-label solution encompasses the streaming platform and apps, FAST channel creation and playout, programmatic advertising monetization, content ingestion, and ongoing platform management. This arrangement allows the TrueTVplus team to concentrate on expanding content partnerships and driving audience growth, while the technical operations are handled by their infrastructure partner.
Company leadership highlights the strategic vision behind the launch. Donald Shafer, Co-Founder of TrueTVplus, stated that the platform is focused on helping content owners thrive in the FAST market. By providing the necessary tools and distribution, they aim to make it easier for creators to launch channels, reach audiences, and generate meaningful revenue. Russell Foy, CEO of FAST Channels TV, added that TrueTVplus demonstrates how FAST streaming can unlock new distribution opportunities for independent creators and niche content partners. He noted that combining a strong partner network with scalable infrastructure positions the platform for significant future growth.
(Source: Streamingmedia.com)