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AI Search Clicks Favor Local Domains, Report Finds
▼ Summary
– Aleyda Solis’s analysis using Similarweb examined AI search clicks across 10 markets.
– AI search clicks frequently redirect to local domains.
– The distribution of these clicks to local domains varies by industry.
A recent analysis by Aleyda Solis, drawing on Similarweb data across ten markets, reveals that AI search clicks are heavily skewed toward local domains, though the pattern varies significantly by industry. The findings underscore how geography and market dynamics shape referral traffic in the age of generative search.
(Source: Search Engine Journal)
